Show r FRIO ak f D A 1 by q ara 0 I 1 1 I 1 0 4 I 1 6 ne 1 1 ka t api 47 MIME 1 54 za f 41 I 1 in we are in business on an international scale says N lorenzo mitchell Mil chell church supervisor of ticket sales for promised valley spectacular new musical to be staged at the university of diab stadium bowl from july 21 to august 9 the chuich chin ch appointed ticket agents in approximately 1300 wards and busin business ss is lood i promised valley commands worldwide world wide ticket sales theatrical history from the standpoint of handling ticket sales is in the making for the utah centennial commissions epic musical drama promised valley it was announced this week ordinarily ticket sales bales for any type of attraction are handled by a single box office but that was too small an undertaking for the high powered production staff of promised vall valley ey this staff set up what amounts to approximately 1300 box offices from coast to coast and in many foreign countries with more than allotted for production of this lavish musical drama to be staged at the university of utah stadium bowl nightly except sundays from july 21 through august 9 with alfred D drake ke singing star of the broadway smash hit oklahoma in the leading ding role the commission wanted everyone to have an opportunity of seeing the extravaganza in cooperation with the church of jesus sus christ of latter day saints the centennial commission and its arts division headed d by dr lorin F wheelwright production manager hit on a brilliant plan this is the plan the church with approximately 1300 wards ards in the united states and foreign countries would appoint one gent agent in each ward and would charge him with selling tickets to promised ased valley on the surface it might appear fantastic but this is centennial year and salt lake city is headquarters of the mormon church from all parts of the world church members are planning to come to utah for the anniversary observance and since promised valley a dramatic musical that will rival anything broadway or hollywood could produce is rich in mormon history and told in a manner that will be of interest to everyone it is little wonder that advance sales are pour ingin N lorenzo mitchell appointed by the church to supervise the ticket sales reported that already a block of tickets w were ere sold by ward agents in the los angeles area other states are planning on arranging caravans to c come to utah for the centennial observance and the chances are good that each caravan member will have his reserved seat to promised valley assuring success of the production are the nationally noted eta biage and screen stars the writers the choreographer and others we who are an engaged for the production |