| Show I 1 N G to PR aft M U alib pter ay iy OWNER FM ODAY a letter came to my desk that paying many times the cost of paint to JL deeply impressed me it was written repair the damage done by rot rust and by a woman the mother in a typical decay this winter american her little home had family even at the sacrifice of other things have been saved from foreclosure of by a coat your house or buildings completely new dew paint for which a part of their meager repainted now no investment you can savings had been paid make will pay better dividends and nothing those few gallons of fresh paint had so you can buy will make you and your family revived the appearance and enhanced the feel so uplifted and cheerful value of the property that the mortgagee if you cannot arrange t to do a complete p repainting had consented to renew the loan and job now at I 1 least east give the badly weathered the little home was saved places a coat or two of protecting paint I 1 could not help thinking of the thousands look 1 ook especially to the window sills thresholds of homes and buildings that are shabby outdoor porches and steps the joints and unattractive today due to several years of porch railings failings rai lings and palings halings pa lings the bases of of neglected painting of the millions of pillars the edges of eaves the roof the home owners who because of reduced gutters and down spouts these are the vital incomes and enforced economy have been spots where water lodges b where ice and obliged to sacrifice painting tor for taxes interest frost settle where rot and rust attack first assessments to say nothing of food clothing heat and other essentials of comfort afew dollars worth of good paint applied and health now will protect these vital spots will tide you over this crucial winter and it will you have seen these paint starved houses probably save you a much greater expense and buildings as have 1 I they are everywhere for repairs and replacements next spring about you perhaps your home is is and summer included under existing conditions you may be do you understand what they signify do tempted to buy a cheap paint because of you realize what will happen to wood or its low price I 1 hope you will not make metal that is literally naked of paint if these this costly mistake houses and buildings face the attack of inferior is even on sound lumber paint a of ofrain rain ice and frost another season snow poor bargain but on weathered wood never in the history of our country has which is very porous such paint is worse the situation been paralleled property than useless it gives you a false feeling of owners face an added burden of expense security and leaves you without protection amounting to millions of dollars for repairs prices of well known established brands and replacements next spring of paint are now the lowest in fifteen years and the crisis in my opinion will be enough good dependable paint can be of four purchased fora few dollars to protect all the reached reache dAw this coming paint badly weathered surfaces on your building five and even six years exposure to the weather will be unable to resist the elements again I 1 repeat do a complete job this fall when badly weathered wood and metal if you can but at least do the vital exposed wih be easy prey for rot rust and decay places before it is too foo late today the big question facing thousands of property owners is plain it is paint or t pay either you must invest invests a little if fie this fall in now new paint or you must take the risk of THE TH H SHERWIN IN WILLIAMS CO this message to the property properly owners of america is sponsored by the following paint manufacturers and their dealers ACME WHITE LEAD AND COLOR WORKS LINCOLN PAINT COLOR CO DETROIT WHITE LEAD WORKS THE LOWE BROTHERS CO WW LAWRENCE CO JOHN LUCAS CO INC THE MARTIN MARTEN SENOUR SEMOUR CO peninsular PAINT VARNISH CO THE SHERWIN WILLIAMS CO |
