Show inexperience BREEDS FAILURE those who still have faith in the old fiction to the effect that competition is an important cause of he failure of small retailers should read a study recently published by ve v e C kelley of the university of arkansas mr kelley studied 1710 retail stores in 17 towns ranging in size from 1000 to population some of the stores were prosperous and some were not his purpose was to find out just what previous occupations the store owners had pursued I 1 thirty of the retailers had been salesmen 44 had been farmers 17 hod hid been housewives 63 had aee liceri 11 j clerks and so on only about halt haf of f them had any previous training whatsoever in a bLI business having harint any connection wita retailing and nd in many cases tha connection was I 1 extremely remote I 1 this ties in atti other authora authon studies of ioan operation 1 arni I id retail morta ia many a man 17 cr r woman out oi OIL a jon joi and with a I 1 it w dollars f savi ties decides twit I 1 bunning iun nini a 1 st it is a a i simple and lucrative under i iiii A lew few sue suc aeed the rest simply find the going too tough lack of adequate finance lack of experience lack of i sales ability inefficiency wasteful 1 ness these are the primary causes of retail failure the retailer who knows the game and is willing to work need have 11 ro 0 fear of competition cam petition in thousands of communities you see chain stores and independent stores oper abing side by side each with their own patronage each doing a good i Y business business us iness each serving the public well and making money and in the same town you can see run rundown down I 1 eatores on the edge of insolvency whose owners just got what it takes A farmer fanner turned storekeeper will find the odds stacked against him just as would a storekeeper turned 1 larmer armor lack of experience I 1 in in any calling is the surest road to failure industrial news review |