Show 1940 chevrolets CHEV HOLETS LETS TO GO ON OM DISPLAY OCT 14 new 1940 models will make their public bow on oct 14 1 W E holler general sales manager announced recently the cars he said will be shown simultaneously at the national automobile show in grand central palace where as volume leader in the industry chevrolet again had first choice of space pace at the general motors special showing in the waldorf astoria at several important local auto shows allows and in dealers salesrooms sales rooms throughout t li it 0 country in line with the companas comp anys experience peri ence in recent years mr hotler holler said an important part of chevrolets lets announcement advertising has been scheduled schedule d in newspapers some daily and weekly papers from coast to coast are arc on the schedule other being dicing used to supplement and an l lound out this effort prean pre an no advertising has already begun to appear and space space will vill be increased as the new car introduction date ai baches oa ches formal presentation of its new product and the selling program for 1940 was made to chevrolets lets wholesale field organization and the central office sales department staff at the annual national sales convention held at detroit september 28 the sessions lasted two days and were attended by about key members of the organization |