Show NEWSPAPER advertising FOREMOST advertising media medi a the news newspaper paper other of despite the apptt appearance whereby industry can reach the channel remains the hie most productive is fully aware of that fact buying public and industry the sustained popularity of newspapers well illustrates A recent survey amor ahmoi advertisers the survey surcy was made by four national associations and covering representative stores chain socia tons s serving erving stores coast to coast and having systems system s operating more than annual sales well in excess of covered by the survey these companies during the typical year spent more than for advertising an average of 1754 per store almost 58 per cent of the money was spent with newspapers handbills hand bills and similar 10 cent ws spent on A little less than per printed matter much ol of which was produced in local newspaper with the balance for radio spent plants only per cent ws made up of expenditures on miscella miscellaneous ne ous media breaking the figures down it was found that drug chains spent per cent of their advertising dollar with newspapers grocery chains spent per cent and lenoral cn cral merchandise and variety chains spent per cent of the american press no character that is a testimonial to the institution holds a higher place in the esteem of the american people this is particularly true of the newspapers serving the smaller towns of the country which are lead from cover to cover by locals advertisements and all their subscribers news |