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Show Business Outlook Hopeful As October rapidly fades into November, Park City's business community is anticipating an-ticipating the '75-' 76 Winter Season. Most people seem very confident that this Winter Win-ter will be one of economic prosperity for Park City. All intuitive indicators seem to point that way; there is what appears to be an effective ef-fective management team at the helm of the Park City Resort; management which recognizes the need to provide pro-vide guests with the finest ski experience available, to facilitate guests returning to Park City for their ski vacations year after year. Also the 'Farmers Almanac Al-manac is predicting an early winter this year, which will hopefully enable Park City businessmen to capitalize capital-ize on the lucrative Thanksgiving Thanks-giving holiday business which passed everyone by last winter because the Resort Re-sort hadn't enough snow to open on schedule. Early snow is speculative. - But what is fact and not speculation are the advance condominium and ski package pack-age reservations pour in g into Moana Co. each day. Dennis O'Brien, head of Moana's Park City operations opera-tions revealed this week that advance reservations for the 250 rental units they manage are up 150 per cent over last year. O'Brien attributes the increase to the fact that they have eight regional representatives rep-resentatives promoting Park City's vacation and convention conven-tion facilities all over the country. Other factors contributing to the reservation boom are the national economy which appears to be turning around, and more effective local marketing techniques. "We are looking forward to the winter season," said O'Brien, 'But we also feel that it will take three years for Park City to achieve its full potential, supporting a healthy and viable economy." O'Brien, like the ski Resort's Re-sort's new management, realizes re-alizes that Park City has suffered from bad public relations re-lations to a certain extent in the past. Although he realizes the necessity of external promotion pro-motion and advertising, Mrc O'Brien is convinced that Park City's most immediate need is for some internal promotion in order to eradicate er-adicate some of the public relation problems and begin getting the repeat business. 'We need the people who come back year after year," comments Mr. O'Brien. "To get that business we have to show our guests a better time. When a guest comes to Park City, he comes for a vacation and skiing is only part of a vacation, as is night life, good restaurants, etc. "I feel that the free transportation trans-portation system is a healthy step in the right direction." |