| Show THE rHE- rHE View I Eye Ants Ely By By MAC MACIt It would be nice If every everyone one could spend at least one day In Ina a newspaper office Folks Folk take their newspaper so 80 mu much h for granted they dont don't realize what goes on behind those inky doors ups Grown-ups who accompany young people on tour tours of the shop are Invariably amazed at what constitutes the manufacture manufacture I ture of 01 a newspaper Most Moat confess confess con con- fess feas they just Imagined somehow somehow some some- how the newspaper materialized out of nowhere They are surprised cur sur priced at the amount of expensive expensive sive equipment necessary In the I production and the many skilled skilled skill skill- ed arts required There are Ire a lot of other angles angle too that the average reader doesn't consider Take for tor Instance Instance instance In In- stance the matter of small col 1 I This will amaze you 1 The phone rings and some one one wishes to place a little ad either i 50 cents or a dollar Lets Let's say I Its It's a dollar This is good business and were we're happy to have It You run the ad and Ill I'll drop in and pay for it says Dill Bill Jones l I Now Bill Jones and all the theother other people whom he represents J i cents Is a truly honest man He has hat e every ery Intention of dropping dropping drop drop- I ping in to pay the dollar But there Is no hurry because after all all ITS IT'S ONLY ONE ONE NE DOLLAR And And so so It runs along for two or three months We e have ha mean mean mean-j I t while sent Bent him two bills for the I buck These bills cost con us about nine cents each considering postage post post- age lage paper and time Ve We now have ha 18 83 cents in the buck We Ve cant can't afford to send any more bills and i 1 w we e know that sooner or later Bill Dill j j Jones will come In and pa pay Except Ex Ex- I Ex-I that without a dunner he might innocently forget It ft Now heres here's the odd part To Bill Jones that sum urn is 13 ani only one I dollar and so Its It's quite unimportant ant nut lint multiply Bill Dill Jones by byset set several se era hundred over o a couple ears ear time and you'll be amazed My Lady Fair Fall who is I. s Senior I VIce President In Charge of Small Accounts quietly handed I me a slip of paper yesterday I indicating that we have on the I books IN SUMS OF ONE DOL DOLLAR l A R AND LESS I 65 I Suppose We we go back to the first conversation with Bill Dill Jones We would say ever eHr so 80 politely Im sorry Bill Dill our policy is ill cash on the line Cant Can't beat bat money you jou ou know heh hoh huh So you bring in the tho dollar and THEN X well we'll run your our ad Bill would blow his top stop 1 his subscription u urge r g e his friends friend to run us out of the county And we wouldn't blame him Because Bills Bill's credit Is perfect It Its It's just that that Its its it's ON ONLY l V 50 cents or a dollar So to suppose e a come to the next possible step After Bill Dill has had hada Ia I Ia a couple of statements we could I call him on the phone hone Dill Bill old pal old buddy old kid you youre you're e probably overlooked a little slip In the mail mall which says you still owe us for that ad you phoned in It if youve you've paid it fl youre you're entitled to credit but we we cant can't find any place w where hete- hete You know dang well I II I haven't paid It You know dang well I WILL pay It but It Its It's the last lut you'll ever get If you cant can't trust a friend for one me measly mealy ly buck youve you've got no right being In business bulno 1 I know because I did it myself last week I overlooked a paper bill and the bead head of the credit department phoned to remind oh ob co eo pleasantly that I had bad slipped i up on 01 and could I please lep semi a check b ek After he be hung bung up r 1 got ot mad and wrote a letter like P Iu Pl 1 at Truman Ho Su tha that's s 's just one of the little problems behind those inky lo do r r. that few folks realize luly lu- lu ly ty this m may may y be YOUR n 1 ii t t. t tj j. j What bat do YOU VOU sug aug- tI May cwt ilac |
