Show Beauty Care Big Item In Country Beauty care get top priority among Davis Co County's tys ty's female population come what may In which regard they resemble their sisters everywhere else elsel in the country and are quite nor nor-I r mal SPENDING might have to be reduced in some other directions directions directions if the going gets rough But eliminate lipsticks eye makeup nail polish and hair coloring col oring Perish the thought The amount of money being spent locally for p per personal e r s son o n a l 1 grooming has been yearby year yearby yearby by year My fair lady Is confronted confronted confronted con con- fronted with a constant stream of new products each promising promising promising promis promis- ing to make her more glamorous ous than ever She finds them hard to resist THE UNITED States Chamber of Commerce and others have compiled figures to show how much Is spent annually per family family fam fam- ily for personal care The overall overall overall over over- all total for the country Is now more than 85 billion I Davis County's share of this I outlay Is estimated at 2004 INCLUDED IN ill the figure is the amount that the men in the family spend for haircuts shaving shaving ing supplies toiletries and the like Men have become a much more Important factor as consumers consumers consumers con con- sumers of such products in recent years Manufacturers have been promoting hemens hemens he hemens mens men's toilet waters scented soaps hair tints and other items that were once considered ta ta- ta boo As a result sales to men have been going up by leaps and bounds JUST HOW MUCH a family spends on personal grooming depends in large measure on its Income The breakdowns show that families with incomes under spend 19 per cent of their tob tote expenditures in that 1 For those with incomes bet between wee n and the average Is 17 per percent j I cent and above that 15 per I cent I In terms of the overall ex expenditures expenditures ex- ex I in Davis County per I year approximately of it Is for personal care bas bason based I I on these findings It amounts to per local famil family y I WITHIN THE last t three hI e e eyears years because of higher prices and because better incomes have made I It t possible for women to spend more money for cosmetics cosmetics cosmetics cos cos- and other beauty products products products prod prod- there has be been n a 21 per percent percent cent Increase nationally in such spending |