Show Write As Y You ou Talk l. l On Oil The Telephone Writers of bus bus- business letters a reCEnt recent recent re re- re- re cent nt article In Forbes suggests may maywell well wen take a leaf from the book of ot he he telephone talker Begin your letter It ft advises as you do a telephone conversation like this Good Morning Mr Reader Nelson C. C Durand speaking Declaring that the idea originated at a recent Direct Advertising Convention Convention Con Con- the writer cites several rea rea- reasons sons for adopting the change It It helps dictation Repeat the tele telephone telephone phone salutation aloud as aa if in dictation dic die tation and note the mental effect of telephoning It It makes a more readable letter The cheery Good Morning says something Dear Sir means nothing And it is good business to have your our typed name at the start How often do we read into a letter stop letter stop turn turn to the bottom signature and then perhaps to a cold statement in type on the side Dictated by Moreover the effect of saying In the salutation that you are speaking follows follo through in the reading suggesting suggesting suggesting sug sug- gesting personal attention and human human human hu hu- man interest a aIt f It It short shortens ns a letter without terseness terse terse- II ness ness ness-if if the writer understands the tho purpose of the telephone salutation and is instructed to make his dictation dictation dictation dicta dicta- tion about as he would telephone It requires no more typing The firm that sees more work in using the telephone salutation should compare compare compare com com- pare it with the desirable ble and com com- common common common mon practice ul ol typing the signature at the side to insure readability In Inthe Inthe Inthe the new form the type name is merely merely merely mere mere- ly placed where it does the most ser ser- vice The value of the telephone salutation salutation salu salu- tation lies In its ordinary yet wholesome wholesome whole whole- some wording with a splendid effect effect ef ef- on the character of the letter Mere changes in old customs of letter letter let let- ter writing that have no basis of r reason rea reason rea- rea ason a- a son can never expect to become a standard practice But it seems that here is a substitute for our tear dear old Dear Sir that can be widely adopted adopt adopt- ed with profit |