Show Industry Aids Housewife Recently at a Conference on Advertising in Washington DC D.C. Daniel Peterkin Peterkin- Jr Jr- Jr President Morton International said A The PUA The American housewife spends only 11 hours a week cooking for her family This is less than half the time it took her before she enjoyed the multitude of convenience foods now available at every grocery store Mr Peterkin continued Housewives in Minnesota never give a second thought to serving their families Gulf Coast The in to New Jersey is chagrined if her market cant can't provide tree the oranges for her family A wed newly-wed turns on the oven puts in a package and pulls out a full dinner at no greater cost than she could measure measure mea mea- sure mix and cook all the ingredients |