| Show Names Nm f D County People W Money Special to the Ch er How much is the name and address of a Davis County resident res res- resident ident worth On a mailing list plenty JUST HOW much depends on J his s position economically and otherwise I If he is wealthy and is thereby a good prospect prospect pros pros- for a cabin cruiser or for lor membership in an exclusive club his name is worth quite a bit However if his name is a readily obtainable one as is the case with school teachers doctors l lawyers and the like or if his buying power is low I it brings less I TilER E EARE ARE about I firms that compile such lists and lease them or sell them to companies that wish to approach ap ape approach ap- ap prospects by mail or orbr orby orby by br direct solicitation either in person or by telephone The price may range anywhere anywhere any any- where from one ce cent t per name to as much as a dollar for each time it is used TilE TIIE MAJORITY of or Davis County residents are on a number of such lists as is evident ident from Irom the amount of oC letters they receive from all sorts of organizations Some 2254 of them for Cor instance instance in in- stance are on lists that contain con tain taro the tho names and addresses of or local families with incomes over a year AMONG those who pu purchase chase and use such lists are resort operators and a n d automobile dealers who handle expensive types of cars On the other hand a book publisher with a special edition edition edi edi- tion Uon of Shakespeare's works may want to lin limit t his approach approach approach ap ap- ap- ap to college graduates A listing of oC this group would yield 2730 names in Davis Coun County t THERE ARE some men in the county who arc are within one to five years of oC th the retirement retirement retirement re re- re- re age of or 65 Travel agents realtors and others are arc interested in just such peo peo- pie They are willing to pay for a list of or them Companies dealing in baby products laundry services and care beauty-care preparations may feel that married women inthe in inthe the he 25 to 34 age category are their most likely prospects They would want the names of oC those in the local area MANY OTHER specialized lists are prep prepared red for firms that want to aim at specific targets with their products and services Among them are lists of recent brides new home owners and two two-c a r families |
