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Show THOUSANDS k LEWISJPE1G l The opening of 'the J. S. Lewis & Company jewf lry store S.Hurady evening even-ing .was undoubtedly the grcatP6t event In the history of the firm. An exceptionally large crowd of people witnessed the display and enjoyed tho hospitality of the members of the com-pau. com-pau. The store was beautifully decorated for the event. Kverywhere there were potted ferns, while great clusters of chrysanthemums added bra.ily to the general effect. In a small nlcove at the rear of the store room proper was located an orchestra, which played continuously during the evening. GorgeouG Display of Goods. Much time had been spun', and great tare taken in arranging and display-Irg display-Irg to the best advantage the wealth of holiday goods, the brilliantly lighted light-ed wall cases and Ion-.; g'ass showcases show-cases being laden with sparkling jewel?, jew-el?, cut glass and sllvcrw.v.e. One of Ihe exhibits which attract' the greatest great-est attention from the throng of visitor? visit-or? was a $3,300 Jlamond necklace, brought direct from New York City. A feature of the opeuiag was that no poods were ou sale during tho evening. For the evening the magnificent mag-nificent stock was on dUphiy for In-(portion In-(portion only. The members of the film and corps of clerks -wore attired In full dress and devoted Ibelr time to the enterlaiument of the visitors. The ladlas were presented with chrysanthemums. Congratulatory Telegrams. During the evening the following iekjfcramH of congratulation were received re-ceived by Mrs. Lewis: San Francisco, C'al . Nov. I. 1910. J. S. Lewis & Co.. Ogden. Utah Remembering your opening date wo v-'Mi to extend our very cordial congratulations con-gratulations upon this event We trust you will reap tho bencllt of this new move and enjoy good heulth and prosperity. pros-perity. With best regal ds from all numbers of the firm. CALIFORNIA JEWELRY CO. Mr. J. S. Lewis, Ogden. I tah. Salt Lake City. Nov. IS, 1910. My Dear Mr. Lewis Your announcement announce-ment card received. I am told that you have a beautiful store, nnd I wish to congratulate you an wish you every success. Your announcement can is very pretty and indicated that there are at least two fhst-cclass jewelry stores In the state of Utah. With best regards, 1 am yours trulv, C. R. PKARSALL. Fortieth Year of Firm. This season marks the lortleth year of continuous business of the Lewis f.m. and It Is such events as those of la?t night that emphasize the immense pipularity of the company and the firm's business methods. During its two score of years of success In the vwclry business the Lev is company h-.is won favor, not only In the hearts of Ogden people, but throughout the entire intermountain count i. v. |