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Show PRESS BEG AID TO UNCLE SAM Publications Keep U. S. Cash Registers Tingling Constantly Soiling service for Uncle Sam Is a function of newspapers and periodicals too often overlooked by members of congress. Publications are the Inval-liable Inval-liable sales agencies which the gov-N efnment'i cash registers tlngline con-! Stantly, yet they receive no commission tor developing business for the post-i office department and other federal' organisations. 'Hie re is a deplorable! tendency on the part of go eminent i statist icians to overlook the fact thai I revenue r.ccrulng to the poetofflcs from Its operations need not be direct or paid In postage or In money to bn1 I measurable and that the Indirect re-! turns are specially noteworthy in con- nection with the distribution of second Class matter The pOStOffiC is the largest business operation in the world, as It has an annual turnover In excess of $3,000.- 000,000 and has 32C.0OO employes on its payrolls. Newspapers, through their jcdltorial and advertising columns, cre-j jate profitable employment for the) postofflce department in addition toi advancing: the social welfare of the people RESISTS CUM I I.TI A discriminator) tax. originally imposed im-posed as war revenue' measure, is driving driv-ing these sales producing agencies from the pofltoffioe department, the government's biggest business Instltu- tlon. The excessive postal rates restrict' the circuijiion of newspapers and atil I tin- sann- time .-hut off revenues from I I other sources. News and advertising! I puges of publications Increase the d-,l Ira o) 'i publli fo irious com mod-1 1 itles Second class mutter carried at 1 1 la low rate produces large quantities 1 1 of letter mail, pciying 'h.- highest rate I of postage. An official report from II a government Investigating body 1 1 known as the Penrose OverStrest com-lR I mission attested to this fact in the dec- j I I : r.c t Ion that "second claai matter Ik I Itself the cause of a great volume ofll first clas3 matter, upon which the de-1 B partment reaps a handsome profit. ' Practically every postmaster general I has mode the frank statement thuljl BeCOhd Class matter is Instrumental In I originating a large amount of other 1 1 elaasee of mall matter. K In facilitating the widest distrlbu- I tlon of publications entered as second E class mail matter, the postofflce is att the same time promoting Its own ac- 0 tiNlties and bringing about closer cooperation co-operation of Its own patrons In the 1 il I ri.-r I n I, Af Ki.llnr nr,t I li';i I service The postofflce department has of late utilized these sales agencies agen-cies by inaugurating a widespread plan of campaign of publicit Through thrse mediums, the federal govern- Jment delivers a personal message to the users of the malls POSTAL S WINGS The postal saving s-steni owes its remarkable growth to the widespread publicity given in newspapers and Periodicals Pe-riodicals The spare is contributed to the government. But this method of encouraging thrift among the peoplo the postofflce department hopes to re- store to the channels of trade tho many millions of dollars now hoarded. The postofflce department has always depended upon newspapers fp the recruillnK of new personnel throujrh competitive civil service examination .lust as the postofflce department would benefit Itself by distributing second sec-ond doss mall us widely as possible at a low rate of postage, so It would likewise like-wise benefit the other departments of government onyaged in activities requiring re-quiring use of channels of publicity for their success. PE ICE i ME -I k l I The Indispensable service performed by Ihe newspaper and pern id i .1 1 pre5 of the country during the w.i r. Is W known llttle cOgnlsaDCS in taken by tbe government officials of the pe 01 UmS SSrvloe of the press. The po?t-u.ir po?t-u.ir publlclts requirement of the gov ernment are constant the citizenship tiiii-t be kept informed of changing laws and proposed legislation, as taxpayers tax-payers they must be Instructed, they must bo advised what the different governmental agencies want them to know about commercial opportunities, banking and currency conditions, shipping ship-ping expansion, work of employment bureaus, weather forecasts, court decisions, de-cisions, presidential proclamations, congressional proceedings, etc. W hat is thus carried through the malls In publications paying second Class postage rates, saves the government govern-ment th cost of disseminating the same n public documents, circular announcements, an-nouncements, or through members of ' thr official establishments, though it is hardly possible that It could be done as well as promptly by any any other means than as ml present. The conclusion con-clusion follows that In postal administration admin-istration questions of cost cannot be controlling over either the extension of the service or the fixing of the charge to patrons. AID TO GOVERNMENT The animating spirit of the press is to help the government in all Its activities, ac-tivities, yet there are a handful of men who would selfishly curb the extension exten-sion of Its influence. The war tax on second class matter was made In the form of four successive succes-sive annual Increases that constituted an Increase of 10u to 900 per cent and this war lax has In no way been lessened. less-ened. The publishers are not asking for the complete repeal of these taxc, but only a modification retaining In ffct an Increase of 17 5 per cent over the pre-war rate. All other Industries Indus-tries have been given legislative relief from war laws Surely there can bo i iiu doubt as to the equity Of their appeal. ap-peal. oo , |