OCR Text |
Show , 1 HIT OR MISS Successful advertising Lg timely. Or it might be said this wav: Timclv advertising is successful. suc-cessful. Ilit-or-miss advertising is usually Miss, it ran never bring Batiafactorj result. A patchwork campaign, constructed from day fco day, never gets anywhere. "Plan your work and work your plan." From the general trend of events, successful advertisers forecast 'conditions for the various secsous of tin- ; ;.r and make plans MONTHS AHEAD. IV Galileo -.aid the world wks round but his announcement, though inter eating, was untimely, IGonaeqaently his idea did not gt-t "across. The state of mind of the people was not prepared. ! Schedule your uewspaper advertising 'Make a plan. Then work your plan. Don't let rainy (ay or Other incidentals make you change your plan. It's the general effect of the campaign, the teady promotion force of KE PETITION that is going to make your advertising pre.fitablc |