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Show LARGER FIELD SEEN FOR AUTO More Sales of Medium Price Cars if Public Given Right View ST. LoL'IS, Jan. 7 Manufacturers could expand the medium priced motor mo-tor car buying field by Iruiircxsing upon up-on the prOspect that It does not "cost a young fortune to keep that kind of a car," according to analysis by tho National Automobile Dealers' ai tlon of a number of inquiries recently sent to buyers. Economy was a prevailing pre-vailing consideration in the purchase of tho car. Impilne op .ciit to 100 car owners who were divided into ten purchasers from each of ten dealer. : Then, too, this cI.tm of purchaser' thinks that the n.anuf.ictun-r leaven too many thing off the car that ho regards as uccsysorics that th pur- chaser looks on as necessaries, for instance, buyers in this field think I they are entitled to havo their cars .come through with theft proof locks, motormuter. spare tiro, spot light and jthe like The man who buys a $500 car may agree that he isn't entitled I to anything more than a chasslx and .body and one who buys a car costing more than $2,000 may feel able to purchast) extra equipment, but the man who buys between $1,000 and $2,000 feels that he la entitled to something beside a motor and a place tO tilt. Tho Inquiries as sent out by Gen- i ieral Manager Moock of the dealer! association developed some rather in- I torestlng things that the dealers could J do also to sell more motor vahlclap, A number suggested th;it cars were too! much misrepresented by salesmen. Then. the sales manager and the' salesmen should agree on what rep i resentations ure to bo made py the ' salesman. Some sales were lost be-1 cause the salenman's story was out of line with the house policy. Some dealers aro still too independ-ent, independ-ent, "don't care If you do buy or ; don't." this questionnaire reveals, although there is a thorough suspicion in the trade that that kind of a dealer deal-er ;a a pretty rare bird now. Courtesy tp the customer w:i Stressed by all the buyers as being much needed among' the sale.min In the trade, . i lie suiKjBiuiiu .uiouiu me pro- , pec; bo'iind the ; ))-; : tl. i. pect behind the wheel of an tar," , said one. ' and see tho ak-s roll up." Some of the salient facts developed 1 by tho questionnaire were that 20 per cent of the cars purchased arsre closed models. $0 per cent open. |