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Show , I SMALL SPACE Some merchants hesitate to begin newspaper advertising because their business is young and their available advertising appropriation small Don't let that condition deter you! SMALL SPACE in newspapers can be made unusually profitable. Given a CLEVER IDEA, a striking arrangement of type in an advertisement of only one or two inches single column can be made to work wonders, if used persistently. A well known dollar watch was first advertised by means of very small advertisements. I As the sales of this now popular watch grew the size of the newspaper ads increased! until now the volume of business is enormous and the advertising runs to full pages ! "Great oaks from little acorns grow." A certain malted milk also used two inch ads for months succcssfulh ! |