OCR Text |
Show THE AVERAGE RESIDENT RES-IDENT IS LOYAL Every town has its disgruntled spirits, but the average resident is loyal. He prefers to buy at home. If he does not do so there is generally gen-erally a reason for it. Questioning his loyalty by continual preachings is likely to arouse in him a just spirit of antagonism. No buy-at-home campaign will accomplish ac-complish much if the merchants fail to do their part. If they have the goods and are prepared to sell them at competative prices, they should advertise ad-vertise the fact. The campaign should start with the merchants them selves. It is proper that it should have editorial assistance but more can be accomplished in the advertising-columns than anywhere else. Good mercantile service and good mer chandise well advertised, are the best buy-at-home agents, and render all other campaigns unnecessary. Bingham has plenty of merchants. The Stocks are ample, the quality unsurpassed; un-surpassed; more Nationally advertised advertis-ed goods than can usually be found in a town of its size, the service is unexcelled, the prices in many cases are lower than in Salt Lake City. No resident is going to send his or her money out into the cold world if they are made to believe these facts. The luring advertisements of the cash department store and the attractive cuts of the mailorder catalogue cat-alogue must be combatted. |