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Show Here, Ladies, Are Swagger Styles for the Welcome Springtime II ii ; 1 : ' '..ti ' .'r:' ft; 5 Manni-hly tailored shirtwaists are a fcnturc of the season, and this smart (III I one, with it? tucked bosom anJ ruffs, is a fine example of the mode, I ?''"T ' 1 1 It is of crepe e chine By Edith M. Burtis GsAKaSft fpHE other day I fairly boiled with Indignation when a man who directs di-rects the activities of a store In the Middle West said there was nothing: patriotic in the minds of American women when they came to the purchasing pur-chasing of wearing apparc. He said: "Women are not interested In any efforts of American designers; they want the stamp of Pari? on their cjothes. no matter how faint ( that stamp may be mark a thing Imported Im-ported and they do not question. 1 am not interested in horns products. I advertise everything can as having the approval of Paris. I know what women want and I gl e it to them. I am in business to make money. I have said I boiled with indigna tlon at this mean estimate of American Ameri-can women, and so I did for a moment, and then reason prevailed and indignation indig-nation turned to pitying contempt for the man who voiced such sentiments. I know women the women of now better than to believe that he is right. The lure of "imported" no longer has the charm it once possessed. Wo are coming to know that American skill, ingenuity and effort produce much that we should be proud of, much that we are delighted to wear. And this does not mean that we are not interested in Paris modes, that we are not happy in the possession of something imported or adapted from an imported article. We do not need to disparage French ability, to withdraw patronage from imported productions because of our ever in creasing interest in home production But wc are no longer silly about the label "imported" on our wearing apparel, ap-parel, and we should and will without doubt realize more and more as time goes on that one big proof of our pa- 1 triotism It In our support and appreciation appre-ciation of home production. ""Be Loyal to America1 To arms, my sisters. In the cause of commercial safety, for the prosperity of the future is dependent upon our loyalty to American-made goods. Seek to know more about our achievement in rpparel lines, investigate and know why American-made corsets and shoes are the best in the world and sold virtually vir-tually in every country. The declopment of our silk-fabric Industry is m inspiring romance of daring, courage and artistic effort. You would be doubly proud of your summer suit or dress of silk if you should but take the time to learn of Its origin. Just In the matter of simple sim-ple cotton and silk gluves we have exceeded any previous efforts. American designers have really . created modes that are gems of beauty Rnd art, and they have only Just bc-Kun. bc-Kun. as it wore. Some one who should know told mo recently that the latest analysis of trade revealed the fact that the women of America control 90 per cent f the purchasing power of our country coun-try if this be true, and I believe it !. think what a tremendous respon-lblllt;- is ours. Recently I read in a paper devoted to the wearing-apparel trade a plea. "Play fair, a word for American production." pro-duction." and I ask you to take up this cause, for It is just as much ft Patriotic obligation as Liberty Bonds, or war saving-! stamps, or Red Cresa ork or any other effort you may be Putting forth. The prosperity of our country depends de-pends upon the country's production ftnd the consumption of thu produc- ! j tlon. We must fortify ourselves ( v r.A against that time when the war is r '. t r . .--j over; we may expect an inrush of for- aBKPdB eign-made goods. fjHLl -X But. pray you, do not take this as l meaning that we should not encour- i II F Hi . mi i " '$lli' ' ' ') & i i . , L 1 Simple youthful lines, a smart tailor flttflh of braid-bound edges and the use of the ever-populsi navy serpc leave nolhmg to be desired in this Mylih and practical soil for a young girl age and tupport foreign goods that we should not buy tnem. for this Is far from my thought "Rut play fair; don't be influenced by the word Iro-portod-you will have done your duty when you learn to look upon American Ameri-can and imported alike and cnoose with, knowledge nnd Judgment and without bias. Tliis may seen gerlou commont for I 4a t Pholosroph bv Jorl Ffdrr. The charm of elegant simplicity is shown in this pood-taste suit of navy tricotinc. The peplum jacket has an interesting side closing and irrocular outline at the hottom and, in keeping with the best in tailored tai-lored -nits, the !-kirt is noticeably narrow j fashion article, hut you must know that fashions are a serious subject with me. and these are serious times and women need to think and act with understanding. Folrowing the Paris fashion idea of the chic tailored suit on conservation conserva-tion lines of dimness, the three smart suits shown today should make u special spe-cial appeal. This type of suit is especially American Amer-ican In its adaptability to the figure requirements and occasion needs of American women. The Value of Poise Of gray vlgarol is the splendidly tailored suit with a peplum jacket and a modlshly narrow skirt Very cfl'ec five Is the finish of decorative buttonholes button-holes and pocket edges of cordingS in white, and especially interesting are the pockets, both in Jacket nnd skirt, for these are triangular in shape rather a new thought in pockets. The charm of elegant simplicity is shown In the good-taste suit of navy tricotinc. the peplum Jacket has an interesting in-teresting side closing and an irregular outline at the bottom, which Is very smart and modish Tn keeping with the best in tailored suits the skirt is noticeably narrow, yet practical for walking, and as Is usually the case with suits this spring, the skirt is hung from a decorative bolt that la button trimmed. Delii'htfulfV slmplo and youthful lines prevail In the smart tailored-finish tailored-finish suit of navy serge, the edges are smartly bound with thread, and the suit Is nicely trimmed with hone buttons. In all. this is a most practical prac-tical garment for a young girl, and 1 j ( Checked und striped ginghams combined with s h i t e cotton shirtin?; is a swagger fjhrii combination for sport and other shi rt blouse;. The material! ire iually combined as pictured here j' ' y ;. '"( ' - .V; ) thought upon you- to procure the fe' , J..i Q'-J ' perfection of rmartness In your I tailored suit your body must be prop- LJlWJ crly Pised the lines and Psltlon ot KaV'1 ,1 '111 nVfctB the body must bo straight and easy ;j and graceful. t Tills means, of course, hat you 1 i . - ' f r I vi . 1 Of ra i .irol is this splendidlj tailored suit, with a uiodi.-hly narrow fkirt and a peplum jacket. An cffcciiw finish it I he decorativ batton hub s and pockel edges of cording in Jiile. t he pockets in bolli -kirt and jaekel are triangular in shape would seem to leave nothing to be deslrcd. And while we are talking of suits and aniai lucs, let nid impress this must be careful in your selection of ft CQraet and must adjust the corset properly ev'i-y time it is put on. A corsoc of a fabric that gives with I the movement of the body that is lightly boned provides Just the right degree of support for the present fashion fash-ion and insures comfort as well. And comfort, you know, has a great deal - ! to do with appearance, for if you are 1 not comfortable in your clothes you H cannot smile sweetly or be gracious or easy Jn manner. The correct attire for the uncertain days of April Is always the tailored 1 H and scmltailored suit, and clever l H women who know the value of a cor- H rect appearance never deviate from i H this costume for spring. H Agreed that suits are the proper f H thing, interest in shirtwaists and I H blouses Is naturally intensified at this ,.1 H time, and there are two interesting , H ones illustrated today. The first Is a H fine example of the mode for mannish shirtwaists. It is smartly tailored with a tucked bosom and cuffs, and Is j of crepe do chine. II, Checked and striped ginghams com- j H bined with white cotton shirtings Is a H swagger fashion combination for sport IBJ and other shirt blouses The materials j are usually combined, as pictured In I I thj Illustration above, which shows a blouse of white linen with cuffs and collar of blue-and-whlte check. j |
