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Show NEWSPAPER ADVERTISING MOSTEFFECTUAL "Advertise in newspapers. Uso lh? nowspapers in preforenco to all othor forms of advertising at this time, for tho burden of the newspaper message of today is closer to tho peoples' hearts." This 1b the message that has gone out from tho Huditon Motor Car company com-pany to its sevoral hundred distributors distribut-ors and dealers throughout tho United States. "Tho minds of tho people arc turned turn-ed toward daily happenings, and therefore, there-fore, toward the daily newspaper. Newspapers aro tho dominant interests inter-ests of tho nation. "Millions of eyes search Its columns. Edition after edition, filled with his-tory-mnklng reports from all parts of the world, come all day long from the' newspaper presses. And all are eagerly eag-erly road. Therefore Hudson advertising adver-tising should appear In them more than ever. "The hotel guest hears tho newspaper newspa-per falling through his transom In the gray dawn. Formerly ho let It lie, until he waB dressed. Now he Jumps up to read It. Tho householder eagerly eag-erly seizes tho morning paper. He reads the last edition before retiring at night. Newspaper circulation liaB Jumped by thousands. And readers no longer turn first to the comics and sport section. World events more thrilling than any fiction the magazines maga-zines can buy have captured the primary pri-mary interest of the public. "The newspaper right now Is the most effective medium possible to tell iho advertiser's story. Readers now I turn to magazines not for stimulation, I but for a mild digest of news they I have already learned from tho news-j news-j papers. Thoir minds aro not receptive recep-tive but digestive satiated. The Hud- Bon story will reach them when the Intellect is sparking. oo |