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Show aar Showing 1 P of Hew Sprina Fashions 1 I Li 7 B jto j C PRINQ must come soon and with it the joyous trinity of sunshine, flowers and jjjg gj the first songs of birds they are, indeed, the epitome of spring. l tA I The store, too, is full of springtime life and sunshine hearts are light, eyes are bright voices M SJ ij swell with the very joy of living even the merchandise with which this great store is filled today, v1 ftj fresh, new, bright, beautiful, takes up the strains of this spring song of the world. We are proud j 5t( SrS justly so, you'll agree with the knowledge of having prepared so well for our growing clientele. faQ Never was merchandise so well selected never so moderately priced. Come pay us a visit tomor- (yy ij row the store is a goodly sight in its spring decorations. j Sjj 3 Spring Corsets Mina Taylor Dresses Afternoon Dresses Juvenile Millinery p l J Here's an unusually important Although we knew thai Mina Tay- Sinait frocks of silk and ot serge rhe tun- has passed when just any Kffl) message from this time on the new lo' dresses would be vet popular aid of silk and serge combinations nat would (In for the small girl. Now Lpj Goasard Coraeta will be shown at this onrr ,hpy werc n-w? still under are here-. the jaunty styles that will , ,, h;iV(. niillinery as dlstinc- Jjfl rs (.ossard ( orset.s vvm be nown at rnts eBtmated tno demand. So that the be wanted (m afternoon wear and . " mw. mi W8 ZV store exclusively in Ogden-nowhere firRf frw davR (ook 0, all of the for street wear when the first warn. ,lv0 1,1 f,,,on hm m0 p" XmI 1153 else can you see the splendid spring handsomest two-piece dresses. The davs arc here. Those who have seen we have prepared accordingly on jV, 57" d models. And before selecting spring stocks have been replenished now, them are impressed with the escep- maj see hats here tomorrow- which ,. lrJ mius, etc., one should have the cor- and if you are among those waiting tional v allies really we've marked are distinctly If 1 . sivles, for setlere properly HI the spring corset for these pretty spring styles, you'll them at prices much less than usual giil- of two years and up Pn 4U over which the garment is to be worn, find your size here tomorrow. $15 and upward. moderately begin at 85c (2nd Floor) j 3 Spring Suits j jS j Spring Coats j jfaJJ If there is one feature more impressive s ik You wou' know how fully the SAg ri than another aboul these ';pnns suits, j sBfeS. sport stylo idea has influenced spring F , tfrto it is the manner in which they have j SSHliS" j fashions, see these wonderful spring been priced. Style, of course, is para- s rgpjBlBy coats. And having seen tfiem, you ,Jb oj2 mount, but the prices are the wonder of S fHr must agree w'tn us tnat tnere 's somc" r all who have seen them. J "f thing very winning in the vogue. suits at $15 r.r coats at $10 t. tA Never before al th- outsel oi the season tsY l ill (y"" " v,,u consider ili.it i spring eoal is not dffI have we offered such suits at $15 Ind i is c SvT le jrS ' verv importanl garment fconsider, too KJr? only because the now policy of this store "I s y? VIy hon eheaply they may be bought for in this vig having one price that this is possihle. For v - '"' ,,f coas u1'" w offer tomorrow a1 $10 BJL jjjrli early buyers we have some er snuri suits l I v A Ss ore really good poplins in shades which are ft A l. Jj in good poplins at $15. J ( ' J distinctly of 1917 idntage. These, of course, m iWjS , di v mucn under the real value and will MH SUltS at $20 1VT11 C therefore, find early buyers UJ And this wilj be the prentest surprise of JllllinCrV CIVICC rnQfc t CI? Zf J all think of hnyinpr smart suits of serve, i 1 LUcilS dl P B L0J ZU Kjjjj poplin or jersey m the bright sport shades i YP P Tl tl OT1 1 realize that "aK like these al .l-'.O J all new at $20 No one will wait now for i I-AV Ulliai are likely t" b looked upon as out-of-season euPp vl later in the season reductions for, there can s n iiiv c Btjdes. and we hasten t" correct ilii impres- z vil 50 be none with such values as these, we are By Millinery Service we mean that not snn K,, y garmeilt which you see ex- Sj confident that the supply will be scarcely J only do we offer you the most wonder- pLoited her- todaj is of the spring's very riUfl I ffiil equal l the demand. See the spring suits t ful assortment of spring millinery to be best model. At $12.50 you may buj coats of ''.J 7 at .20. seen n Ogden. but that in addition you v',-r, 1,1 1111 best spring shades -coats which jjf SUitS at $25 find here designers who are capable to de- will get favorable attention in any company. At this price are wool jerseys, as well as sign- or to make needed changes which are j COfltS clt $15 Xff" exeellent poplins and serges. And all of the always wanted. . f$n jm newest style features are found at this price. The artists you find here today for SlS." 1 In-eto pay for a sPnn-oaf m WA The lare collars. Ih" belted 3ats, the artists thev are indeed come to us direct P H pleated skirts. .,d as in the Lower priced ? fL y indecd come to us irfLct ftyles which have taore than ordinary suits these have been marked with a view of frm the Sreatest fashion centers of the style. I here are probably twenty of them fcn selling every one' before the season is old east- Tr-coats which should have been priced at glj hence there will he nn end of the season re- Should you therefore not find in the great i '" a1 leastbut then, you know this 4y riiinfintie u c j i i store has no discounts fr "better nrices " W nations. showing ot ready-to-wear spring hats? ,, c-g- , i , 1 V t h rt Z (f i l l l -ij i-i s Hence these are S15 today instead oi mure. Km TfcCA SUltS St Jo5 which we have provided, styles suited to X.ver before have you been offered such yur taste; erc are those here who will COatS at $20 aH n. values at $35. In this assortment you raav j be of service in helping you plan exclusive j ir you wish to v $20 why that is f alfl buy wool poplins, silk poplins, gaberdines. creations. differenl again. As in the suits we are spc- rVj oTfi P01 twills, wool jerseys some of them j Come tomorrow, the great millinery tables eializing this season with coats at $20 t (Ml fift hSSS ar, m.velty suits at on Second Floor are filled now with this price you may buy wonderful coats of EE I Spring Blouses Moderately 0 1 i Priced wftjQ I W5 There is a little department on this busy Second Floor where most of the blouses worn in 1 (jTW W IjK Ogden are sold. And if you will come tomorrow we will be pleased to show you how JL li J f? W strongly the "Sport Style" idea has influenced the designers of waists. Many of them are printed in unusual patterns printed crepe de chines, printed Georgette crepes, many two- Sk If0 CAJ T . tone effects and in spite of labor troubles among the waist workers of New York, we have F i TLLjJjfQp dfcwstlj Pll luifi mana8ed to arrange a most unusual showing. A visit to the little Blouse Department on liSvi W 1 V I Second Floor will result in pleasure and profit. yJ f P j 1 Skirts in Sport Styles MW 1 Separate skirts this year run very largely to the brilliant patterns used in T J tf other sport garments. Some authorities predict a great wave of rYj A ' ij ' " 'pg popularity for separate skirts and blouses and anticipating a demand "k HIZT 1 for these garments, we've planned a most comprehensive assortment lrl j T""" ri Silks, serges, sport plaids and stripes. Come spend an hour on r rJpfrW S . Sccond Floor to- a Sjj to look around. w " " 3- BC' j- |