Show Rickard Richard Faces More Risk Than Dempsey Former Champion Takes Chance of Licking But Gets Fortune While Promoter Has Troubles in Creating Interest Among Fans of New York City Despite Ballyhoo Artists ny By y SPARROW M Special Correspondent Corr of The rhe rd ner Copyright 1927 Consolidated Press Association NEW YORK June 25 ln In In sign- sign signIng signIng signI I Ing a 1 contract to meet Jack Sharkey in a a. round 15 bout in inon New York Tonic on July 21 Jack Jacl Dempsey demon demon- z- z Sr one thing beyond all alt doubt t 1 rr t. t 1 7 He Is willing to torun tol l run the risk of ot ofa S. S l a n good licking In t S I exchange exchange for a 1 aI I l financial reward re rd C oJ f which m many a n. n ny y r i sq Jt guessers S f hell believe evo will s.- s. p amount to i 4 t r- r Almost any an man in his right 5 5 A 1 senses lenses would w 0 u I d dS' dS S' S t to take a ain t 1 walloping lr in ex- ex IH change for this fortune Every day the papers va ers tell teil of ot men soon who have taken worse than Dempsey will get et practically for nothing Even en If It the former champion should have his new nose dis disarranged dia- dia arranged he could get a new par par- paraffin paraffin paraffin proboscis for tor an Insignificant molty of ot the sum Tex Te Rickard has promised d to give him WHAT flAT ABOUT So Dempsey is sitting pretty enough But how about Rickard Tex is a taker chance and arid always alwa's has been but if It one may Judge from the lack of ot public interest in the Manassa Maulers Mauler's visit to this city Texas Is taking the chance of ot his life liCe this time Just now Richards Rickard's chief con con- concern concern concern cern is digging up a 3 squad of ot ballyhoo artists qualified to con con- convince convince convince vince the metropolis that this bat bat- battle battle battie tle tie at the Yankee stadium next month Is going to be an affray that will make the historic com corn combat combat bat In the Roman Raman coliseum be be- between between between tween Glaucus and ilis look like a chess game between Capa- Capa Capablanca Capablanca blanca and They will wil have to dip their pens in sulphur these scribes if I Jacks Jack's New York reception re eption is any criterion of ot the attitude of ot the fans Arriving here he was smuggled in through the kitchen of ot a hotel to avoid the crowd it was supposed would be waiting around to acclaim the erstwhile killer kilter WASN'T ANY CROWD But there wasn't any crowd There wasn't even a knot of or pop-eyed pop hero worshippers May May- Maybe Maybe Mayhe be he the advent of Lindbergh had the the Interest of or the public In a man mon who let the worlds world's heavyweight championship slip out f t his fingers while he ho still stilt stood upon his two feet leet and in full possession posse lon of ot his senses Any Any- Anyway Anyway Anyway way as a spectacular and note note- noteworthy noteworthy worthy occasion Dempsey's arrival al in Gotham was a a. complete c frost fro t. t But it has to be bo handed to Dempsey that he took toole it all au with grace Of or course he should worry whether anyone hurrahs or not so long as Tex Richard lUckard a financially responsible person has agreed to slip him a fortune but just t the same a a. man who has been used to the approving roar of ot tho the multitude while the reserves fought to make mako way for fot him might be pardoned for wilt wilt- wilting wiltIng wilting ing a a. little In In the face of the al altered al- al altered altered attitude TAKES BUSINESS BUSINESS' VIEW YIEW But Jack didn't wilt a In fact act he seemed in better spirits than ordinary He acted just as the normal business man would who was ready even eager cager to sign a n contract which would bind some some- someone someone someone one to pay PlY him about a minute for a a. Job requiring 45 minutes' minutes work Among the bright lights lis where the sharpshooters of ot the ring foregather at night the general genera opinion Is that Dempsey will wiil re receive re- re receive receive more than he will II earn They freely grant that Jack Jock used to knock cm em over and keep em there For that matter the Pulitzer Pul Put PulItzer building used to be the tall tali tallest 1 est cst structure in New York But no one stops to gaze up at the gilded glided dome anymore The fans have hove not forgotten how Gene TunneY walked around this former man-eater man like a cooper around a I. I barrel beating him to the punch and piling up points the way a man picks cherries One thing can be tick tick- ticketed ticketed ticketed eted right now and that is that men who hold Sharkey money art arc nr going to have a difficult time In Inducing In- In Inducing inducing Dempsey backers to give them any odds DRUM ur Ul CROWD The only chance Richard Rickard has of ot being able to pay his fighters without going on the red side o of ins hia ledger lies in the efforts of his ballyhoo squad If It they can call to mind a picture of ot the old Dempsey the theman theman man who had only to connect once or twice before h he sent his opponents to dreamland if It they can revive that old mauling per per- personality personality and convince the public there is still a kick left In him then the turnstiles may click a amerry amerry merry tune on July 21 21 next As It Is at there seems no great creat desire to pay top prices to sec see a a. slow footed weary arm-weary veteran tossed into the ring to oppose a confident youngster who gave Harry Wills Vilis a beating and knocked big and tough Jim Ma- Ma Maloney Maloney Maloney loney kicking |