Show Francis One of at the Insurance com corn panics anIe has Jia Issued n n. booklet Moses Persuader of or Men 1 which would make good Sunday Sunda reading Moses Is represented as a a II sales sales- salesman man one man one ot of the greatest salesmen that ever lived lI Rev S. S Parkes Parkas Cadman adds his testimonial to Moses as a aleader aleader aleader leader for tor if U f the prophet had no not been a 3 great gnat leader he asks how bow could he have delivered a horde of ot slaves from their bitter bondage Moses was a real estate pro pro- promoter promoter promoter moter for tor he Induced his his' people to from the Pharaohs b by telling them of ot the Promised Land nd Enslaved for centuries by the Egyptians friendless helpless hopeless and laboring jp up to their ears cars rs in the difficult occupation of ol manufacturing bricks without straw the tho Israelites were aroused arousell by Moses' Moses stories which appealed to the tho imagination And so a n. depressed and har har- harassed harassed assed people grew restless re rebelled re- re rebelled belled belied and started out on 40 years ears of wandering In the wilderness Note how the tho Israelites says the booklet on a thousand oc oc- occasions oc- oc became disgusted dis dis- discouraged discouraged and disillusioned They gave Moses the laugh and not Infrequently gathered behind tho the main tent and set up various gods and golden calves all of oC which were nothing but studied efforts to avoid their responsibilities responsIbilities responsibilities and break away from the te restraints of their leader But Dut Moses always niwa's appeared at atthe at atthe atthe the psychological moment dragged them back and resold them the original Idea all alt o over again None of oC his customers ever caught a glimpse of at the land which was promised during the 40 years In the desert Now here Is the lesson drawn from the tho Biblical story tory The whole question of success success- successful successful right ful fut salesmanship settles down to three co rations have First how bow much faith you Pou In yourself and the things you are selling sailing Second S cond how Intelligent are you ou on the subject work are you Third how much willing wilting to put Into I O It H It Is useful to have training personality education magnetism but good health and cheerfulness they are arc not altogether Indis indis- indispensable Moses was not a a. college grad grad- graduate he did not Ude six sir feet teet two have hia hi h clothes pressed every night but ho did have faith sus sus- sustained sustained tamed by enthusiasm and a vision which kept him on the Job On at least one occasion Moses Mose lost hla hIB hi temper but In spite of much In spite of or the tho th fact he never entered the Promised Land and he died with no reward other than the satisfaction of at having done his best his soul goes marching on I HIB faith and the courage which made him hint a a. dominant fearless tearless successful personality Is Isone Isone isone one of at the tho most magnificent sell- sell sellIng sellIng sellIng Ing campaigns that history re re- re cords There is something In that story for every one on First Is ie the tho ne no- necessity necessity pur- pur of an all absorbing post pOI In life Second the need of ot ofa ofa a a. vivid Imagination Third pa pa- patience tience If It you fill your our mind with a n beautiful picture and then aim to paint that picture in your lifes life's Continued Continue on Page Five n NEWS AND VIEWS VIE WS Continued from P Page c One work neither disappointments l lnor nor years of reverses will defeat you How m ch ot of all your existence existences Is s In the dreams Inspired by your our hopes How little or of YOUr life Is In the reah or of the things you you hoped Lori tori Contributing to one of the mag- mag magazines a stirring or of early days In the west with Den Ben Holla- Holla Hollada Holladay da day the central figure George Creel gives a a. most Interesting story but one which does docs not hold to the facts He tells or of the Indians or of the plains massed to beat back the Iron Horse and says saS Every construction camp mp was wasa n. n tort fort ever every mile or of new track a bloodier battle There Is much exaggeration In that paragraph It was was on May 10 1869 Creel says that the struggleS struggle ended the two rail ends joining at Prom Prom- Promontory Point on the Great Salt Lake Rails Ralls were only half rivet rivet- riveted ed to ties and trestles were tied tiel together with ropes The romancer Is h not ram familiar lIfa r with Utah geo geography raphy or he would not place the Scene ot of the driving or of the last spike at Promontory Point on Great Salt Lake Th historic vent lyent was at Prom Prom- Promontory Promontory summit many miles north of Promontory Point The trestles were not tied to- to together together gether with ropes The rails were spiked so as to serve the needs or of t the e day Too much magazine his Ms history tory of the west has been pre pre- presented by men unfamiliar with pioneer events e who have written th their lr distortions and misconceptions in an effort to give color to their offerings Rome Italy five years ears ago was smaller than San Francisco Since then It has grown until now It claims over ver which total total of subway sub cutting the city from north to south and east to west Buildings I representing two II- II more than San Francisco Rome Is constructing 15 miles lion lire have been erected The city or of Rome has bor- bor borrowed borrowed rowed from American banks with which to make municipal municipal pal Improvements From one or of the sleepiest cities In the world the or of Italy suddenly has taken on life lite Rome has been awakened by bythe bythe the power or of Mussolini the dic- dic 13 tor Today It Is a city or of aroUsed pride and great expectations Mussolini's usurping or of power will 11 some day bring anguish to toRome Rome but today that dictAtorship Is remaking an ancient city which mad almost fallen Into the cata- cata combs One man sufficiently Inspired with his own Importance and fired d by n a great resolve can accomplish ac- ac accomplish wonders So the ordinary man miln taken out orn of a rut by the acquiring or of con con- confidence In himself may not re re- remake make cities but he can become vastly more Important and playa play a greater more useful part In life lite An Instrument for photograph photograph- photographIng Ing sound has been Invented A number or of the most noted artists In singing Annie Laurie disclosed that not one or of them attacked or sustained in I true pit pitch c h. h Each singer held certain notes quite regardless or of time and tempo and each had a vibrato Teachers have hae condemned vi brato but artists prove that to tobe tobe be an Important part or of the ef- ef feet desired on the emotions ot of otan an audience Once again It Is shown that Individuality and soul expression aro ar essential to a a. great singer orator or just plain speaker Back Dack or of an appeal there must bo be soul Depth or of feeling must be reg- reg registered registered to an emotional extent The world dislikes whatever appears to be false |