Show CUT SALE COSTS BY ADVERTISING Newspapers Newspaper's Importance to Manufacturers Is Stressed PORTLAND Ore June 21 21 By Dy The Associated advertising a Is 1 news It may be store news but It is news to the newspaper readers Speaking on this theory theor L. L M. M Barton advertising director of or ortho tho rho Chicago o Dally Dall News today told delegates to the Pacific Coast Advertising Ad club association con con- convention convention convention hero that newspaper advertising ad ad- advertising vert Is such s ch an outstanding factor in the distribution of mer mer- merchandise merchandise merchandise chandise that many manufacturers ers reduce their sales costs through h tho use of it Newspapers today toda are arc such an Important factor in the distribution distribution distribution tion of merchandise Barton said that manufacturers first seek the retailers who use the newspaper advertising ad themselves They know both of them that newspaper advertising Is news The Tho manufacturers manufacturer's salesmen who are arc calling upon the retailers retailer of our country today place as ns much stress upon their ors employers advertising schedule in the local newspapers as they do upon the quality and outstanding virtues of or orthe the merchandise Itself |