Show WOMEN BUY t Y GAR CAR I Wife Insists on Say When Then Hubby Goes outto out i ito to Select I i iome ome unusual circumstances I em ong ar buyers ure reported b by Overland dealers through through- throughout out the that reveal country new buying tendencies and new fae fac- facOS OS os having entered Into the pur- pur pure e case aile ot of n a motor far r. r Never eyer before Inthe history of at athe he Industry have woo wo- women men played In the pur- pur purl l' l 1 se ot of the family car ar that that-Is that is no- no noI I at the present time ae- ae according cording co dins dins' to dealer reports report There one on e was a 0 time when the th hel head d of at att t II n family d he needed a car ar investigated tn all makes his financial limit and then purchased the machine without som so som m Ich as quizzing the other mem- mem memra 1 rs ra of at the family as to whether hether were In lavor favor ot of the pur- pur purchase chase or not Not It so these days for tor the wife Is r for tor the thc actual pur- pur purchase chase haSe ot of th family car car- carIn In more I hn 70 0 per c cent nt of sale myde to family men men- It Is a 11 distinct de- de delure lure ure from the old type ot of buying at LIt nevertheless true reports an W Overland willys-Overland dealer that when a family man prospect enters our ht he either brings frIend wife along I t jn with him or else ebe makes an appointment wIth the salesman for forn fora n a demonstration where his lIs ran In Le be present Several things have been n re- re for this change In the theT T purchase of a car In the first friend wife hI has through the social and politIcal regeneration of past few years ear placed d herself herselt on an en c even plane with her hus- hus husband husband band In the maH matter r of at occupation and activities Friend husband Is no longer the only Individual In InThe InThe The family who who plays golf olt who drives his hili own car and who en- en enjoyS enjoys joyS the outdoors but the lady ot of the house now seeks Meks the same rec- rec r advantages nd as an does dO the male head hend of the house Necea- Necea S- S the motor car plays an ane e part In the modern wo- wo Tean's activities She must have ha her car to attend her friends friend's bridge party ee e must drive out to the country countr club for her weekly bIweekly foursome and she bho must have her heron own on car for tor ler i er shipping tours toura In short miladys milady's private car must mut bo be constantly at her disposal and where one machIne only Is available avail avail- able milady must needs play an Important part to n nIs us Is selection |