| Show We Cannot Overproduce Until Whole World Has Ending Hi His Book On The Great Today and ThE Greater Future He Says There Is No Escape From Poverty Except Through Vork Work But We Are Living In An Age Where It Is Possible To Supply C A Fair Part of The Needs of All The People By HENRY FORD In Collaboration with Samuel Crowther All Rights Reserved Copyright 1926 by Doubleday Page Co CoA A AMAN MAN IAN can cnn make malic a soap or a phonograph or a car or a agas agas ai aigas gas or a magazine magazine ne and he can say I want to make the best article I can of equal quality all the time easily casily pro procurable curable by all who want it nn andall and all so good and satisfactory that people will never want anything but my product Would you say that he was as show show- showIng showing I ing morality No you would say that ho he was Just showing sound business s nse But Dut that Is moral moralIty ity It If the man had said I want to tomake tomake make mako a soap that will cheat and anil Injure every purchaser wo we should not stO stOl stor to consider hi his morality Wo We should know that he was In Insane sane Morality I is doing the sound thing In the best way It Is the larger and the longer view applied to life For what hat we are aro doing Is not making this or that no 1 o are making life lire and the opportunity ot of life and the conditions ot or life end and the measure of ot our morality Is IsI the measure ot or our wisdom how wisdom well are aro we wo doing it Let us say My of ot life lite at nt least what WO we say of ot soap We iVe Ve want to create for everybody the tho best beet life lite condi condi- conditions conditions Lions possible a high level ot of op- op opportunity op opportunity and a life that people will bo be glad to live Then we are applying sound sense to life MORAL l IS NATURAL L callI The advantage ot of what we call I moral is that It Is natural It represents the way that life lite must go It if it is to go 0 at all does not represent a saintly and effort to bend the bad natural to the tho unnatural good It ItIs Itis ItIs Is the tho good that Is natural because It will work Morality Is a part of good management The good manager may resent reSl-nt the word ord as applied to his work he may retort that It Is only common sense But that Is morality the morality the plain practical development of ot life Uto according to Its nature r e social effort tort 01 o this thit Ty essl In d cT vt business to the service ot or the tho whole people instead or of o to the service ot of the the few tew The Tho expression spirit of service sounds Idealistic The spirit ot of o service is 15 just lust a knowl knowl- knowledge knowledge edge that no man roan can survive no Continued on Page Illge Four We Cannot Overproduce Overproduce- Overproduce Until Whole World Has Everything Des Desired redl Continued roni raga Page One I Industry can survive no evern govern ment can survive no system of at civilization can survive which does daes not net continually give service to the tho greatest possible number Th The only anly I Interest on ene can have In anything Is th the tho service on one ane gets sets from trem It or er gives to It A M As normal creative In Individuals we wo are ar satisfied anI only with withIn the service we w 0 render In our work wark as members of ot civilization or ar gov- gov tov eminent we w are ar satisfied lcd only enly with the measure of at service they thy render us UL ULAnd And this service doe daes not net demand altruism It only demands replace Altruism clot clogs progress It U black the way of at th the presently possible I by Insisting on an the presently pes- pes Bible For Fer instance unemployment leyment Insurance and old eld age ag oake l unemployment and de destitution In old aid age ae more mare mor probable by char char- log Ing chare charIng the th dally daily product with all an a extra load which limits consumption and limits production to ascale a aIcale ascale scale which prevents th the ad advantages ad- ad advantages advantage vantages vantage to be had from trem large un un- un interrupted uninterrupted production But let this be bo made mad clear There TherIs Is i no way ou out from tram poverty except I through work wark The Th world ha has tried everything but work And the th hardest of ot all work wark must come corn In inthe Inthe the management Most of at the th so- so so called so-called called economic problems would bo be completely solved It if Industries were mana managed manard ed by men mn who know industry The experts research men and cry chair philosophers are making economic mysteries out aut ot of nothing There Ther Is no economic mystery about th the ditch digger try try- try hog Ini to direct a a surgical The same Bame sam kind of at nonsense exl exists ts when mere brokers mony-brokers endeavor or ar to 10 manage productive business The Th majority of at labor troubles are caused by managers who have havno no first hand knowledge of at labor They rhey are r boss bess troubles usually and can b be permanently settled bya by bya II a new kind of et manac manager one r on who knows know th the job jeb ob so well wll that no ne walk walk- walk alle log Ing delegate or ar any one ane on eleo else can cantell cantell cantell tell him how haw It should be b done A Aman Aman Aman man who he must be b told his own awn bust busi business ness nese by someone outside of at It will render his best beat service by quicklY getting out aut of et business Not Nat only anly labor labar troubles but the difficulty of at Industry Ind In keeping pace with possible improvements and Increase ot of service corn come tram from this cause Industry exists to make things thing that people peaple use Th That t is Ii Its It only reason renson tar for existence wh iii managed by men who know the tho I job jab But when managed by mel men who ha know nothing of oC the th factory whose o interest Is la confined to the th balance balanc sheet hect Its principal product becomes dividends and that spells spell sure lure sur destruction de It leads loads to tha those e economic situations situation about which whole libraries of ot books Are art written writ writ- written ton ten It Is S not nat economic at all It ItIs itis Is merely the tally folly of af having those thase who know ruled by thos those who do donot not net know Dew There Thor Is la nothing nothing- In business Itself that necessitates n failure but men who enter business unprepared by training training- n If its ape ape- special P cial points take tak failure t with them Business never falls fails only men do that Th The way Into business Is by bythe bythe bythe the door of ot work worl I am sometimes asked whether It Is In better etter to go so Into business tar for oneself or er take employment Em Employment Em- Em Employment as a a a career competes with private business In a a way few tew realize Employment now naw of at offers fers a 8 career carer to such a as men mn sought I In their own business and often failed to attain The Th very vry growth I of at business has tended to give five em I em-I em nt a status tatus which even bust busi business ness nell ownership did not have hav fifty j bUSI-j year ears ago ACO A A great deal of at non sens nan nan- non sense lense has been ben written about the freedom of at the th workman under the theold theold theold old system The Th old aid time tim guild s tem tern tem held nothing of at the th Ideal The union rules and repressive traditions lions of at that system weighed lly lIy alike upon master and man and andI I led to little satisfaction for tor th the In itt Individual In- In Individual and to no widespread pros pros- prosperity tor for society Th The urge to create creat has hu never been so ao heartily encouraged nor ner Its field l ld so widely extended as asIn asin asIn In modern Industrial employment TAke the th world of at design n as only anlY one example tho best the th past bas ha left lett us In Industry Is Its de- de de designs signs signs- but th the world of design has expanded illimitably inimitably sine since th the ar arrival ar- ar arrival arrival rival of at Industry with Its extension of et service and Its encouragement of et Individual effort Where there was one on designer set ret tree tre to do de his natural work wark there thero are ar now naw hun hun- hundreds dreda And even It some seme modern mod designs are not rood good It does not net follow fallaw that all the th old design were good nood Som Some Same ot of them were very cry bad And even It if all our aur modern designs were bad It would still b be better to have hav our eur own designs than slavishly and un un- un Un creatively to follow designs design ot of a previous generation What we w are ar achieving today taday I is a greater freedom than was wasI I ever before betor we possible possible we know that 0 we w can make mak the th possession of et the mere mare necessities of at o life lite an Incident In our own awn factories wo wa find that five days a week are enough to give elvo our production production- that we can get more mare mor production In five days of at eight hours each than we Ve could get In a six day or ar seven day week of et ten hours hour aday a aday day That extra day or oc leisure Is going to bring larg large results tar for forthe orth the people will learn more mare about living will have time lime to expand their sense ot of need and therefore will Increase their consumption The Th world can have what It wants o of at goods foods It th the spirit of at the service th wags motive pre motive pre prevails vails valls But we shall hove have to havea hava have a change In spirit The day of et dead conservatism or 01 wild radical radical- radicalism ism has passed Ye We W need a a new conservatism In government which will not nat promise that anyone any one on can live without work or ar that all eh shall JI have hav castles and which will not net hold held the th man who does dors better than his fellows as a menace Its menaces will b be th the group that encourage waste Inefficiency Urn lim limitation of et production limitation of at wages limitation of at o opportunity limitation of ar development In 11 In- In Industrial In Industrial processes limitation of ef competition or er any other BS B'S system tern tem founded on class selfishness It will R apply Itsel itself ItrIC t to the theman lIan man who withholds a days day's work I and th the man who evades compe- compe competition titian under tariff protection Th The new nw conservatism will understand un- un understand un that legislation leg of at itself can bring bring- no rood good economic cen- cen con conditions Into existence but It can only clear the th way The people peaple are no longer lang tooled fooled by the prom prom- premIse promis prom prom-Is Ise is that law laws can bring prosperity Alt All that the th law can do de Is la to give legal lecal and recognition tion to th the peoples people's conviction that fair play ought to nil rule every every- everywhere everywhere everywhere where W We are ar not net living In an age aie ar of et Industrial expansion the th very try ex- ex ex expression shows a lack of grasp rr p ot of what That i Is going on en We Ve W are ar living In an age ax when for tor the first time timIt It Is possible to supply a I fair part of at the th needs of et all peoples It If they really want their needs neds supplied We are not nat living In a machine ago ae W We ar are aro living In an age ge when It I Is possible to use power and machinery In the th public erv service Ice and ice and at a privat profit nut But what ot of the th future Shall we w not nel have havo over er production Shall we nat ot some seme day reach a point where here the tho machine becomes become all powerful and the th man mon of at no consequence No man can say of ef the future We Ve W need not nat bother about It it The Th future has always cared tar for Itself In spite of at our well well- well well meant meant efforts to hamper It It It today w we do th the task w we can best do then w we are doing all that we can do Perhaps we w may overproduce but that Is ia I Impossible until the whole whale world has alt all It desires And It if that should happen then surely we 0 ought to be b content THE BOOI BOOK ENDS |
