| Show POLAR PUBLICATION TO BE LAUNCHED N i FOSTER FRATERNITY AMONG EXPLORERS WANTA A 1 CLASS it f l WANT N THe H f f ILD ILDI LD TO R ACH ACHI I I AMUS AND SOLAR SOLAR- OLAR Rs h h 10 F n By DO DON HEnOLD ht 1926 1926 New York Tribune Inc Those who recall The Flea Ilca a small unreliable and annoying magazine Issued by me as a boy nA on a Kelsey press In a corner ot of o our buggy shed with a Ballon ahalt-Ballon halt gallon of ot old news type given me by the editor of ot The Tho The Bloom Bloom- Bloomfield Bloomfield field Bloom field Democrat already know that my publishing ambitions go goback goback coback back a great many years ears Ever Everline since the days ly ot of o The Flea I have ha kept passionate vigil viell for an opening tor for a new magazine In America All these thc e twenty years ears I have han h ve listened to the public pulse But I could hear no murmur mur- mur murmur mur murmur mur for or a new magazine m Hardly anybody gets pets his hl Saturday Eve Eve- Evening Evening ning Post Yost read every week I reasoned so O why start another magazine until Post readers catch up The correctness of ot my logic lo ic has been blen demonstrated by Macfadden and a score or ot others who have In the tw twenty nty years ears that I have been walling waiting and watching launched scores ot of successful and magazines and not as good ones as I could have published either had I set net my hand to It But nut I believe belle that at last my day has hns come At last I feel a call for a new magazine I sense a demand ou OU might fia say It seems to to me thero there Is a cry cry- cryIng cry cry Ing need right now for tor a 0 monthly magazine which will bring brine North Pole explorers closer a together together publication which wilt be bo another r meeting place In In addition to the North Pole Itself for that fast tast growing gro vast Mst ast group troup ot of o men who have hn the North cOmmon a group croup that Is now almost as nu- nu numerous numerous nu numerous as Ford owners I nm am glad now that I I did not publish a a n magazine tor for which I had an Idea at 01 a few months ago ORO The Charleston This Charleston dance Is already passing but the North Pole Pol we will cant have havo forever and as long lone as we have It there will always al be a lot of ot who will callI bo be crazy about It It In short short the North Polo Pole will always have a following As to the name I dont don't know I have e thought of ot offering a prize but the th chances are that If It I did I would have to award It to somebody sug- sug gesling The North Pole Polo or The Polar Explorer and since I have already thought of ot these names myself I hardly see se any sense seno In paying somebody else for them When you OU start to scatter r bills around you ou always get something obvious In return Some names that have e fla flashed h d Into my mind are aro The Tho Polar Pal The Arctic Circle Com Com- Com Com- Companion Companion panion Ice Told Tales or per per- perhaps per perhaps haps Frozen Tales I believe bellevo dont don't you that the slogan of ot the new she sheet t should be The Farthest Farthest Farthest est North In Magazines The financial success of ot the magazine Is assured from the tho start start as the they say which Is ever everso everso everso so much better than having hll It as- as assured assured as assured from the finish I have e al- al already al already ready roady conferred with a number ot of Uve advertisers who are wild about the idea A bIg We mit- mit mitten mitten ten mit-ten ten manufacturer haS has already signed up for tor twelve full tull page ads and I have hav assurance of o pat pat- patronage patronage from tho the compass people from some thermos bottle manu manu- manufacturers manufacturers from Crom some som coal and good d dealers alers from a hot water bottle firm from a wool sock mill and fr from a a couple of ot cough drop factories There are arc many Industries which want to appeal directly to polar Jolar explorers and they can hardly use uso The Saturday Satur Satur- Saturday Saturday day Evening Post You will recall a II certain polar expedition started out with n a a copy ot of The The Saturday Evening Post and which broke down from sheer cx- cx ex cx exhaustion In the th back bacle yard ot of Dartmouth College The main object of ot my magazine maga- maga magazine zine maca-zine zine will wilt be b to foster a fraternal feeling between the polar explorer er r boys In 11 this respect It will willbe willbe willbo be something like the magazine published by the tb Elks and the Shriner rs although larger In cir cir- circulation circulation cir circulation because there Ire are now more polar explorers than there are Elks and put to- to together together to together gether We will have hav stories il- il illustrations Illustrations Il Illustrations fashion notes a II con cor- corn conner nar cor-nar n ner r for children of explorers II a alost alost lost and found department for those who have found tho pole and lost It and many helpful hints such as suggestions for the polar breakfast and articles on how to sell seU the Eskimo and treatises on diseases diseases ases of ot dogs docs and airplanes and Intimate papers on the home horn life If It If an any of ot prom prominent prominent I n nent nt explorers We may even lave ave a few big bis explorers psycho psycho- psychoanalyzed analyzed d to see sec It If we can learn what Is the matter with them Seriously I feel that this la a most substantial field for tor or a new magazine The Tho North Polo Pole is h here to stay It is bound to grow more popular every day And for one I maintain that the North Pole movement Is not a boom boom boom- It Is ls a colonization In n |
