Ogden Standard-Examiner | 1926-05-30 | Page 6 | Automobile Price Levels Lower than Prewar Cost; Dealers Are Optimistic

Automobile Price Levels Lower Than Prewar Cost Dealers Are Despite Cost of f Labor and Raw Materials Autos Are AreNow AreNow AreNow Now Reasonably Low This Years Year's Production to Surpass All AIl Yearly Records By Cars and Trucks Interest in Baby Auto By ROT ROY O 0 nA RATES YES Service 8 Automobile Editor DETROIT Mich May Nay In 29 Zi In pit of o the tho Increased l d cost of ot Ing th the jump In raw material and labor prices automobiles automobile are r itch Int ell ell- ellIng lug Ing today At it less les than prewar levels vel The Th automobile dollar of 1914 1913 la Is now worth north 1116 ono one of the few If 1 not the tho only Industry offering the public Itt IU product at lees leu than prewar fIgures Production and sales saint activity In Inthe Inthe the automobile Industry for the fIrst 20 weeks week w eks of the th year ear give unmistakable promise of shattering shatter shatter- Ing all record In 1926 Output of the Industry for the year to date approximates 18 cars care and trucks truck at as a com compared pared with near near- nearly nearly nearly ly tor for the corresponding period of ot last lait year From present Indications 1926 will see ae moro more mor cars care car And trucks manufactured than were ero built In any preceding year Earn Inci Earn Earn- Ings inge show chow a parallel Increase es- es es cc especially In the eases cases of several of the leaders who are enjoying rec- rec record record rec record ord business Aside A from the tho over ov r present urge tn in all of us to own an automobile then thed then to own a better one tho reason for tor the th of o the th mo tor Industry seems cem to lie ire first In Inthe inthe Inthe the ability and nd willing ness of o the th manufacturers to supplY apply cars care at atrock atrock atrock rock bottom prices The Tho president of ono one of the tho big production companies who ho recently returned from the Pacific coast declares that a 4 continuance of good business for the remainder of the year ear seems corns assured Since Sin co returning to the factory r I have havo made II a careful analysis analysts of reports from our dealers dealer and dis- dis distributor distributors dis distributor In III All aU sections of the tho country with the result rosult that I J feel there will bo a 1 continuance of oC sound business except perhaps In Inn Ina n II few spotty places throughout the balance balanco of the tho year While the east and central west have en encountered en- en encountered encountered countered a backward spring this apparently has ha not proved a 4 a seri seri- serious serious ous erl-ous ous obstacle Trade Trado In most roost lines Is active The Tho south Bouth and south south- southwest west south west have havo been very active and with Ith settled weather In tight sight the general prospects prospect are ar extremely encouragIng Interest In the th baby automobile automobile automo- automo automobile bile continues continue hl high hish h In Detroit despite despite de- de spite pito tho the absence of a II definite all all- an art announcement In this regard retard by any or of the th leaders leader Letters Letter directed to thIs writer coming from various arlous parts of the United States State display dl an eagerness for for- forthe the tha th car that goes beyond the bounds bound of curiosity rotor Motor makers are becoming mo more e Impressed ed every day with what promise to be bo a vcr very definite mar mar- market market mar market ket for the small Email mal malcar car