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Show WHAT IS A BUSINESS? Is a newspaper the type and press? Is a bank the counters, vault, or even the money? Is a grocery store the canned goods, vegetables, rice, sugar and flour? Decidedly no. The material parts of a business institution institu-tion stand stark as a ship's rigging in a calm port without the personality, the service, the good will and reputation behind it. The goods arc like the body, indispensable enough, but the intelligence the mind or soul of the business is the management behind it. Great men have spoken "The truth of this. We call to mind such quotations quota-tions as "an institution is but the lengthened shadow of one man," and Shakespeare's "the -purest treasure mortal times afford is spotless reputation." reputa-tion." Ilbert Hubbard said, "one great soul in every community could actually redeem the world," to which we are inspired to add that "one corking cork-ing good, upright, honorable, out -spoken, untiring, go-getting fellow in every business could put the kibosh on failure." When we think of a business we think of the men or women who conduct con-duct it; that is, we think of their ability or lack of ability to render service to the community through the channel of their chosen business or profession. profes-sion. This is ample proof that a "business" is not alone the machinery, the shelves, the building or the goods. Every business has its intangible values its soul as well as its body, its mind as well as its matter without which it truly "has no business" calling itself a business. |