Show U- U UI UC f I C I 1 Sometimes It Pays I Sometimes it pays to go to a bank and borrow borrow money I Sometimes borrowing money is the wisest arid and most prof prof- prof thing in the world to do S But bankers never employed the slogan It pays to borrow Rather they counsel carefully witha with a man before before they advise him to for borrow borrow for his own safety as well as their own They do not promote borrowing as something pra practically sure of success I Perhaps that is one reason why bankers have never never understood the expression It pays to advertise Advertising sometimes pays just as borrowing some some- sometimes sometimes 5 times pays just as investment sometimes pays just as I manufacturing sometimes pays Adv Advertising is not the sum of all the economic economic laws lawso The man who uses advertising must have a different conception con conception of it than as something that is sure to pay I I That is what advertising agencies are for tok for for ep men I from believing things about advertising that are not true J Published by Th The Examiner Standard in opera CO-opera I 1 tion with The American As Association of J AgencIes c t r 5 J I 1 j |