| Show ESSEX COACH COACHi WELL LIKED LID i New Type Car Gets Ap- Ap Approval Approval Ap Approval of Motorists for All Year Use Recognized by the Society of ot Au- Au Automobile Au a new tyl typo type ot of motor mator car the coach hiu hau com come In- In Into into In Into to the Industry to ta take ta its Ils place clung along with the touring car the roadster the limousine and the tIe se- se sedan sedan se sedan dan The coach now naw officially recognized by authorities within the In- In Industry industry In Industry was Introduced to the pub pub- public pub public lic In 1921 by the Hudson Motor MotorCar MotorCar MotorCar Car company compan The first coach conch was wason wason as ason on the Esse Essex se chassis It proved so successful that very sery ery after after- afterward afterward ward ard a similar liar body was wu mounted on the standard chassis of ot the Hud Hud- Hudson Hud Hudson son Super-Six Super I I I have a a definition for tar the tha roach too tao declares L L 1 Essex Ins Hudan Hudson distributor The coach Is an enclosed car which fits fils the needs of ot the average family and which elve gives elves closed car com com- comforts comforts comforts forts In nil all seasons at fit open car costs casts It Is this weather all-weather utility which has made mado the coach so pop pop- popular popular pop popular ular It It is easy to ta remember that when the coach first came out It was as the subject ct of ot a good deal ot of opposItion and even On ridicule among certain automobile dealers who did not understand nd Its great possibilities os tes ties Some Same of ot them thom predicted that It would be a II one one- one year ear car cur Well the Well the coach has been the motor matar car car which definitely started motorists on their present strong preference for an aD enclosed car They had always ys wanted an en- en enclosed enclosed en enclosed closed car but the coach was iva Wa the first enclosed car which tools took In- In into In Into to the fact that prices must be moderate to ta obtain a sol sol- vol volume 01 ume business With Hudson Hudson-Essex Hudson today taday over aver 8 80 per cent of the whole whale output Is la In coaches s and this naturally results result In an exception exception- exceptionally exceptionally exceptionally ally favorable price Both Both the Hu Hudson son and the Es- Es Esex Essex Es Essex sex coach are now naw much ed over the original models with Ith more room better appearance and an steel steel all-steel construction Instead of the fabric upper quarters Yet their prIces are still within the reach of nearly any man who ho can afford an automobile at all For nearly three years yeas now the coach has haa been the the most moet popular car we have base had In stock and this sprIng finds motorists more moro In- In Inclined inclined In Inclined than ever before to Its many ads ad |