Show RECORD AUTO OUTPUT OF 1923 FORECASTS TRADE STRUGGLE Manufactures Tune Up Wp for Hottest Competitive Competitive Competitive tive Race the Industry Has Known With Henry Ford Setting the Pace D By RARD COLFAX X Special to The rIte Standard Ih Copyright 1923 1928 WASHINGTON Oct Auto 13 13 Auto Auto Automobile mobile n production for tor 1923 ac- ac according according ac according cording to figures mado made public here te I Is II an sweeping forward to the of oC total of 4 vo- vo ve a 1 60 per cent Increase 0 oter er erthE thE record breaking year Car of 1022 and Is carrying carr the Industry Into the thick of oC an extensive competitive the tive warfare whoso hoso first bombard bombard- bombardments bombard n ments ha have hate e Just faintly been bombard I heard four hecl brakes brales S cha changes In radiator design and I construction ro revolution resolution In trans trans- trans construction and fast sue sue- cue ce ding o price reductions reduction are aro re- re regarded re regarded Ii by those In the Industry as aa but the skirmish for the hot right fight for tJ supremacy and and existence existence- existence that alit iv 1 ill 11 be staged with alth the ho com com- comI comi com liy I i I year ie e ir tr Approximately manufacturer el er eta of passenger vehicles motor trucks truck and tractors are tuning u up for the hottest competitive race the Industry hll has l ler er known That pace Is being set largely oy ley Henry F Ford rd His new ne designs design and price announcements are fB history histon Is gigantic selling campaign recently reported M as d perfected down to the last detail III be tomorrows tomorrow's s 's Reports Report of or the theFord theFord theFord Ford selling program reaching Washington presage an Increase In hIs of more than Ihan 50 60 per pe r 0 over oser er the highest record yet ye t established Washington hears that Ford has ha s mapped out a program calling for fo r the manufacture and se sale of ot 2 2 passenger cars motor trucks end nd tractors during the alx sl x months which began October 1 And an d will end March 31 81 ne next neat t To nC- nC ac accomplish this purpose the Ford For d factories must turn out an a aver ater average er- er ag age ot or more than 13 cars tracks and tractors every working g day from Crom October 1 to March Murch 21 31 so o 0 output such us oa this ihli ha has ever ben been heard h ard of before It If the re- re report re Ford rord or- or or organization port 10 t Ja js correct and the goe goes over the top M as he will place on the 1 0 within a a six month period per about sIxth one of the total ot of all the cats CAI Coll now in operation What this mern means to the tho Industry Is reflected In the general elbow elbow- elbowing ing for tor roomed room In n an nD already crowd crowded d- d ed Id market by other manufacturers manufacturer er ers era an and 1 in general price reductions bare 0 all already eadY placed scores I of maes ma cs at quotations lower than Ithe the lo lowest t pre nat figures The chief trade publications in the au- au ton au-ton I e Industry commenting on I the situation under the caption Comp Competition Keen heen Competition Fierce FI Competition n sa says sais s ally ally In Its last Issue The rho rhe aulO- aulO automotive motive e Industry Ila has passed through the rho first two t staged tage and reached the tho third Bus ness has been so 0 good for forthe forthe forthe the last year ear and a halt that there has been enough for tor 0 every ery odY bUt the progress of competition has hns bom boen going on Just the same and different makers h here 1 e been gird gird- girding Kird In ing themselves e almost o ly for tor the bittle btttle vatch atch the 1924 models See ho how they behn behave 0 and note noto the public reaction Some of them will III stand tand up and aad sonic some of oC them won 1 on Sale Sales fales are not as good as ns they ere nere Used cars cais are beginning to pile l up in some places There are reports of o I f manufacturers forcing stocks on their dealers Fierce competition Is about to begin ln Just among ourselves those who are not ready randy for It had best set their houses In order For the first nine ml months of the present year the automobile fac- fac tones of o the United States Slates have hate produced slightly more than 3 3 cars and trucks During th the whole lIole of oC the 1922 1922 the banner year the car tho car the output was nas The industry It will III be seen dur dur- durIng during during ing nine months I of f 1923 has top top- topped topped top topped ped oy almost 20 per cent the 1922 pro pro- productIon pro production of the 12 months of ot 1922 and that year ear yaa ons gas the Ilia record rd I With factories still In full Cull i awing Ing and ald with aith Ith the grat Ford program programS S clUng the figures the total for 1023 23 probably will Ill exceed I car cars and trucks truck But e esen een en enthis this figure seems likely to be i eclipsed In 1924 The talk now Is Iso of oC more mor than cars and tr tracks for next neat year The trade sees set no saturation point short t toi oi of the adult dult male population of o the United States plus a a large number of women Already there are more than 13 13 motor cars on the road and building program or of the I 1000 1000 seems insufficient to Vre prevent present ent Increasing congestion Where here the additional fh five 0 mIllion I I cars cors will III find rOl room m on the road Is puzzling traffic authorities of I states and municipalities but ahoy ho hoI I wilt will bay by them and them and who ho will Ill sel sell selI I are Are the tho questions Question of oC o far Immediate interest to the moro more manufacturers carl nn I |