Show j e e et t for Pr Fifty Fifty-Fifty Progress ogress s tt The big obvious need of this would like to have When the country tod today y is psychological public gets a streak of econ econ- economy econ econ- the the disposition to ahead ead go omy it curtails the demand t We have here a vast ability to I for everything h t that h at IS is mg pro pro- pro produce and anda a vast ability to produced 1 consume t the h e pro products d uc t s 0 of f In- In Industry in- in inT Potentially T- T 11 Supply 0 01 1 Adv Advertising IS is a prime and acid Demand are pretty well mover In in creating business It matched The main trouble rouses people out of lethargy lethargy is that people dont don't demand makes them want to live more moreL r L enough things to justify art in- artof in industry fully and nd to possess the means in doing its utmost to toof of living more comfortably produce and more enjoyably en joy ably The result is that a great When sales are hard to get amount of energy is being then most people who have J spent on trying to get a lions lion's things for sale increase their share of the existing demand efforts to sell The harder they and not enough is spent on try to sell the harder their trying to create the demand so competitors try to sell But no there will be enough to keep amount of selling effort effort in inthe everybody busy supplying it it the usual sense of the word word- word This brings about a period can create demand it can only of keen competition It means take advantage of the demand that everybody must work that has been otherwise cre created cre- cre I harder and accept less in order order to to overcome the sale resist resist- resistance Advertising and Selling r ance ofa of a curtailed demand ought to be considered as 1 Demand D mand is largely a cre cre- cre fifty fifty in importance I The actual needs thing Advertising creates the con con- conof conof con consumer of only frac frac- fraction demand conj j humanity are a sumer Selling con con- conI con connects I tion of the general demand It Itis this demand with the theis I is always a simple matter to supply Each needs theother the other I get along with less than one to make its work complete I I ro rot j Published by The Ogden St Standard Examiner t I n in operation co-operation 1 with The American Association of r z Advertising Agencies i r ti I i I s t I srM 1 4 1 e 80 v e 1 u 0 t s nE m mado road do o why me what at I wro am m Th t been een n great groat gr At racing rae n a at New Orleans r I ean a I |