Show I 4 I IAN AN EDITORIAL BY BYI I I LORENCE DAVIES I fr- fr frA 4 A NEW ST VALENTINE No one has er cier c er guessed it least of 01 all Emil Eroil Coue himself But he ho has hasI I brought us what hat we e have been want ant wanting ing mg all along along-a along a and conclusive c I argument for St Valentines Valentine's day dav I Say It over and over again says sas sa Coue for the oftener you sa say it ft the truer it gro grows groi Why isn't this as astrue astrue astrue true ot of lose loic as of aches and pains Now Isn't that the tho ery ery end and finish the death to that old slogan slogan gan of ot lazy lovers lovers- lovers You know I 1 love ou What s the use or of o telling you What woman oman hasn't heard that old wheeze until she's tired ot or It Love Loe they s say Y these undemonstrative men I tell i ou ott once and for all aJI I loved lou ou What's the use of ot saving It over again You wo- wo women women wo women men are aro never satisfied You all an ant n ant and words dont don't mean an an- an anAnd ani thing And with that highly fallacious bit bitor bitof bito or of logic they thInk they have disposed or of the question for all time But here comes Coue who ho proves that the logic isn't Bound sound and for Cor proving It he should be elevated to the sainthood or at least to the honorary hOD bone sainthood and made a 8 kind ot of patron saint et eC officio of ot St Valen Yalen Valentine's Valentine's tines tine's the day day the day when hen 10 lovers ers are supposed to say it 0 over oer er again All along the lizy lezy 10 loveis el sand and self self- satisfied Belt satisfied husbands ha hae have e been taking refuge in that old She She knows S I love her hat what's the tho use of ot liar her And all along the women omen who ho want to be told ha ha have hae e know known n that the themen themen men were nere ere wrong rong but they couldn't prove pro it And now v comes Coue Cone bless hIs heart who makes It perfectly clear Sa Saing Ing it and saying It helps to make It so 50 he explains whether hether sou ou say It about health or wealth or hate or hap hap- happIness happiness hap happiness It makes It live in the he Imagination on whatever It is that youre you're oure saying Baying and so it takes hold bold of ot the mind and Ii- Ii nally 11 nally comes tomes to exist elst The TIme more you say a loure oure well the more well JOU OU gl 0 the moro iou ou say you al ale aie e hap happy happy py the more happy ou are the more moro ou sa say ou love Jove the more i la In 10 Ioie e ou become ome Thank you 1011 OU Monsieur for this last gentle blow dealt on behalf of ot w a oman oman- Lind kind It looks as as- asif if it another womans woman's bat bat- battIe battle tIe tic nas w 1 ason as non on w on They have alwa a 8 known knon know that there Is a reason for tor loves love's tell telling lug ing though male logic held out against It But now its it's clear So say it ov Os er or again agam tomorrow wIth witha willia wItha a Valentine and the tho t next day with a alook alook look and the net t with wills a soft little formula like bike Coues Coue's and the tho net next and the next t t twenty enty times blUes it if vou ou wm willas as the little Frenchman tells tens ou to and see It if love il cU day by day In every ever wiy y wont won't ont grow better and bettel Waat better way say to sa Ing It than with a Valentine |