Show t WO BUSINESS IS DEVELOPING i Efficiency Demand Adding to Do De i mand Which Presages I J I E Expansion I 1 with th America automobiles Is hi encircling ff the globe Iobe I more Automobiles are becoming D more and an I complete j and The automobIle is h 1 becoming more moro more an weather all nil all I vehicle season 1 i t The efficiency ty of ot the automobile Is b I i 1 being increased a l more mote and ond mole mOIO through t I interI Interchangeability simplifiCation and Inter Inter- changeability r of parts and units he automobile Is becoming bec more sound r r comm more essential l In social com com- m menial and industrial life developing The Iho I ho automotive e industry Is 18 devel roping lines more and mor more along railroad The automobile is meaning mel more mor and more to millions ot of men nten and wo- wo men Un women In ln terns terms o human freedom This is not the pra or of ot the au- au au automotive toM industry but according to M S Heminway general manager ot of the Motor and Accessory Manu Manu- Manufacturers association a summary ot of current conditions These conclusions are arc analytical based on an Intensive anti and cal survey just completed by tho the as- as association association as association which In Its mem mem- membership more than 42 5 42 of ot the lead lead- leading lug ing manufacturers of ot automotive parts and equipment A recapitulation of ot the opinions ot of the principal executives es of the Indus Indus- Indus tr tr who ho replied to Mr aS questions reveals 1 That the 1923 outlook n the au- au au automotive e Industry is unquestionably good V Y production 2 That 1923 passenger car tion will probably equal that of ot 1922 a hick according to present indications ns will set a new high mark marl the In- In Ind Industry in industry d 3 That true truth production n all will show t In tn 1923 V increase That renewals d dart during rg 1923 sill 11 alone require 6 5 That the ot of the farmer Into the buying market will add sub sub- substantially substantially sub substantially to car and truck sales sails I 6 That there will Ill be good exports export business for tor the automotive particularly In the South American and far eastern areas 7 That the financial situation In Inthe inthe inthe the Industry during 1923 will be mark mark- marked marked marked ed b by continuation of ot keen compe compe- competition competition strengthening tho the well companies and putting the oth- oth others others oth others ers to the final test 8 9 That fundamental credit condi condl- conditions conditions dons e sound and well 9 That car manufacturers are arc givIng giving ing lag greater emphasis to closed cars sport models and light sixes 10 30 That more and mor more morr accessories and devices deuces which in the past hate ha been regarded as extras tras are being adopted as standard equipment by nc- nc ac manufacturers In making maUng public this survey Gen Gen- General General Gen Gen- General eral Manager Heminway ay declared that parts and accessories are no longer an Incidental or secondary part of ot the automobile It UIt It Is becoming manifest that the public Is motor wise said Not only the men but even the ao- ao wo-t wo I ton n are learning to look looh under the hood Hi la buying automobiles The trend of ot motor car and motor car ad- ad advertising ad advertising demonstrates this beyond the question of a doubt The general benera pub pub- public public pub public lic demands specific information about the parts and units of ot the vehicle an and 1 pries price Into every nook noole and cranny ot of othe the machine This attitude ot of the public Is 13 reflected In the emphasis which producers are giving glIng gl Ing to the complete car ready tor for use u r in every detail The Tire lowly sundries are now raised to a a higher le level clot of usefulness Train Train- Trained Trained Trained ed observers at the automotive e shows have reported time and again that the thousands of ot visitors view the parts and accessories booths with lIh the same keen Interest gh given ghen en to the cars them them- themselves selves and selves and sometimes e even eten en more The onward march of the Hie automotive e In- In Industry Industry In Industry In tact fact act Is the story tory of ot new parts and ana accessories or ot of old ones I have spoken ot of the development ot of the motor Industry along railroad lines It seems to me this thought Is worthy orthy of further emphasis It Indi indi- Indi- Indi Indicates indicates Indicates cates the destiny and opportunity ot of the automotive Industry More than that the automotive Industry can ad- ad adjust adjust ad adjust just Itself more moro ely effectively and more economically to the transportation needs of ot the nation because It can learn from the tho blunders as aJ well as the of or the From tom considerable traveling about trade 7 7 trade during the last 12 months I 1 am convinced con that this is the basic doctrine In the minds ot of the outstandIng outstanding outstanding ing leaders of o the automotive Indus Indus- Industry Industry try Iry They all feel that they are pro pro- producing producing pro producing and Belling selling transportation ira ra- rather ra rather ther than vehicles chicles or unit and this Is what I regard as the railroad mind mind mind- thinking In ot of distance annl- annl annl production and distribution costs reduced and the scot e a of ot com com- commercial commercial commercial mercial aud and social life J |