Show Z MAJOR I 1 H HOOPER IN OGDEN he Is a genius in theart the art of advertising tig major S ak K ho hooper oper general acner ai freight and ticket agent of the denver rio gra grande nde rail railroad road system and 1 I A benton general passenger agent in utah ufah for the same road were in ogden this forenoon major hooper lias bat been with the road 27 years and Is famed lamed tor for the tha attractiveness ot of the advertising matter that tells ot of the scenic beauty of the count country rv through which the rio grande trains pass he is said to have originated much of the present day method of presenting the advantages tata a journey over ovel a railroad offer and his originality accounts for the heavy tourist passenger traffic that each year goes to make the stockholders of the gould road one of the first pamphlets entitled rhymes of the was distributed throughout the world copies having baero been 1 printed later his tourists HandO handbook ook reached a circulation cu of po when asked asko hav he traced results he said that often the filling of mall mail orders for the pamphlets required an express wagon to cart the mailed packages to the express office when the CU rio grande was converted from a narrow to a standard gauge on nov 16 1890 1990 he sent out posters entitled won at last A battle battie with the mountains yesterday he received one of the posters taken from the walls of a railroad office in virginia city nevada it goes foes to prove the vital vitality ltv of advertising matter and recalls ad an Import important aft event in the building of the railroads of the west major hooper Is an entertaining talker and one of the ahe best liked railroad men in fit the inter intermountain 9 c buntain country |