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Show Facts Ahout Summer Cottons The Shopper Wants to Know By Katharine Fisher Director, Good Housekeeping Instilutt TIiN season now manufacl uring processes, new finishes make cottons more wvarablc. mure serviceable than ever. We list iiere a few of these qualities to be iound in summer cottons that will please both your aesthetic and practical sides. Some of these are new: others are old friends in an improved form and applied to an ever-growing number of constructions. , Labels and tags help you identify these; look for them; ask the sales-' sales-' girl for them. Bear in mind that there is no substitute for a good fabric underneath the finish, however desirable and useful the finish may promise to be. MERCERIZATION is a fabric treatment that has if" " lost none of its importance through its years of use. It adds luster and strength to sateen, batiste, broadcloth, poplin, knit underwear, etc. Durene, a high-grade mer- t" , ' cerizing process, results in most durable garments. l ? Extra wearing comfort is possible because Durene i' ,, w-j. yarns will absorb and evaporate moisture readily, and jfL :! are very smooth. 1 S RESISTANCE TO CREASING, CRUSHING, , j AND WRINKLING is accomplished by a patented.. I rf" j process owned by Tootal Broadhurst Lee Co., Ltd., I i, ,, J Manchester, England. Goods so treated are identified tu4imij niuip by the trade names "Tebilized" (T.B.L. process) and n , "Vitalized." This process is applied to a large variety Cod 'Lipi,f of well-constructed fabrics, including voiles, ging-institatt ging-institatt hams, suitings, and neckwear. These fabrics stay crisp and fresh, clean and launder well, and shrinkage is minimized. You can buy them by the yard, in which case the trade name and patent number are usually stamped on the selvage and also at both I ends of the piece of material. These treated fabrics cost slightly more. However, the fact that they resist and recover from creasing permits the wearer always to look well-turned-out. Garments made of such materials require less laundering. RESISTANCE TO FADING from sunlight and from washing is helped this season by improvement in dyestuffs and more general use of better dyes. Remember that no dye is absolutely fast under all conditions; so you must not expect the impossible. However, manufacturers have made a great effort to give you colors that will stand up very well under normal circumstances. These colors cost slightly more, but are worth it. Again, consult the label and the salesgirl for information on this point. A DURABLE, WATER-REPELLENT finish will give fabrics the ability to shed water and at the same time permit air to circulate normally, norm-ally, making them comfortable to wear. Zelan Durable Water Repellent is put on gabardines, twills, drills, poplins, plain and slub broadcloth, organdie, sailcloth, and corduroy, as well as the closely woven broadcloth lused in making lightweight raincoats. Zelan-treated fabrics do not absorb perspiration. They resist spotting spot-ting and staining by beverages, foods, and other non-oily materials. Surface Sur-face stains may be sponged off with a damp cloth. Greasy spots may be removed with a spot remover without affecting the process. This finish tends to preserve a fresh, new appearance and greatly reduces groomin Itime and upkeep. Zelan-treated fabrics may be laundered or dry-cleaned repeatedly without removing the finish. SANFORIZED-SHRUNK is a scientific process for controlling shrinkage in both length and width. Only a very slight shrinkage (not over 1 percent) occurs in the first wash. Most Sanforized-shrunk goods are dyed with vat dyes, which speaks well for the performance of colors not only during laundering, but also on exposure to light while wearing' I'Yard goods have "Sanforized-shrunk" printed on the selvage. Some of the fabric types treated with this scientific process are the following-denim, following-denim, chambray, broadcloth, pique, voile, percale, gingham TUBFAST OR WASHABLE? To know this will" save you infinite time and eliort in laundering. A truly tubfast garment can be washed in the same tub with others, with no color bleeding from trimmings thread or tabric; and its own colors should emerge clear and fresh from the whoie summer s washings. |