| Show advertising AS A TRADE STIMULUS it ie is significant that reports of trade conditions all o over oer er the unit ed states and empt bially in the larger cities show that wholesale and retail concern concerns which advertise and pursue an sales policy are rewarded with large volume of bi business miness statements published by financial institutions say that buyers buerg are purchasing when fled uSed that and they are sure ofal of al they aie ate stis sti s prices arc are liquidated ue for the money which they pay out one of th thi leading department stores of america is waging a MS orous and sive advertising campain campi in n Us its are headed with a guarantee that all prices represent replacement cost ost it cites cite in fit many instance old prices and besides it is conducting a cheries of special hales sale i this store is i cro ded daiil while its it revenue is not so large its volume of adles is i increase in rease d all and li 11 con bantly earning profit merchants m to cease to adier ader or rt ati L their it in a tune time nf gemeril dullness merge their bil s 11 ill the stagnation and I 1 the be ice is that their trade first dimini diminishes liei and finall discontinues altogether the tile fail to rise to the occasion instead of trying to get the bradt naich is normal to conditions ons find ing in stimulate more trade they fall into the mood of despondency and 1 kt t things drag along there is considerable bubines bu sines and it o 0 ina be obtained b bidding for it considerable business can be created hie file situation main featly calls for most progressive and stimulating sales methods methodi advertising is i producing business tor for lie in merchants of this cit and every other city the business men inen mho are advertising their inviting offers are procuring more than their hare share cf of the trade ad ver is not only keeping mercantile on a cafe safe op aerating plant but is realizing satis satisfactory factor profit this unquestionably will be a ear of anial dividends to advertise and regular regu larl daily oklahoman editor of green river pot got all liet up over oer the tile statement in tit the news aavo ate that his town ought to be able to produce more inore than two tso columns of news neus in a whole aek before it advertised in fit salt stilt lake pipers hat it was the only town be icen still Frane francisco iseo and find boston bohton those vi ho ito ba have e bet ben it sending out the bi stones stories from green river ought to kielp tell the new nei docil editor if them the know of so 0 o inan big ln ed aitor of the helper tunes times took a crack at ib without having haing read our statement carefully enough to sec see what we nc were mere really saying As he lie roasted our contemporary a couple of weeks meeks ago we me are glad he lie noticed us its too for we ne ilont dont like to tee bee anyone play fa much la is being written ritten about the che chemical horrors of the next war not to say an thing of the possibilities contained in bout lg g N whisker biske and after visualizing a jose up ill of banker stillman his its de sire to escape moving ing picture nun int if set ins to be perfectly perfect justi fittl with all fill his its troubles Soloi solomon noll never neer had to teach ins 1111 wius how to run a car if a nun min amounts to anything lie 11 e deisn t have to boast of his ancestors then too a one piece bathing Int liin I 1 suit does not lot cover a multitude of sins I 1 prisoner escapes es escapes from officer on pretext of thirst sans a I 1 cad line but aith ith most of us it is pen gen nine and not a pretext i the pen is mi ini gotier than the tile flold it is the cirit oun ounce cc gloe glone hit thit PS the monc these da das 8 |
