| Show NOT THE TIME the head ilea of a large organization declared dc lared the other da 11 sa aas s forbes magazine Mapaz me th thit it he had bad decided to stop advertising because tit amount of business 4 derived directly direct from it avns not satisfactory lie ile received reiLe ived this re ab ire are the orders coming in 11 arni bour our salesmen satisfactory satis factor at present presen tl f lie H admitted that the mere ere not are you going to la a off all our he lie was asked tand not he lie replied indignant ly y we wese wee e got to ba have bae e our men out to beep leep in touch ith the trade yet he lie had decided to atop stop the very thing which keeps his company and its product in touch with the trade and the public in a far more comprehensive way ay than his salesmen can bly io do it is just possible that he will now change his mind the time to stop in Is not when orders become ex difficult to ian land and when planta plants sorely need bitanei 4 to keel thiu going iran 1 aulby 1 bious advertising program can call increase the percentage of prodie iron lion evon evo n moderately it thereby reduces reduce the overhead ovo per unit of production moreover it reduces dhe employed emp loyes that have to be laid off and this ought to be a consul consid ration of the first mo ment in times like these dont at bak back sit up dont give up go to it |
