Show ke FAND D NOW THEY ARE COOKING TO MAKE IT BETTER for or a good many years the american tobacco bacco company have been conduct conducting in a aeries es of experiments having as their 0 object act the improvement of smoking 1 ach tobaccos cos baand and it is interesting to know that one 0 the greatest of their discoveries was one an holthe 1 I the simplest and that was that chokin culkins fr or toasting tobacco improved it in every lvery away way just as cooking most foods improve es tle n hey took a real burley tobacco grown bathia this country toasted it as you would gat st bread moistened it to replace the ural ral moisture driven off by toasting de it into cigarettes called them STRIKE the coasto toasted d cigarette I 1 offered them to the public he result haa been the greatest demand er r created for any tobacco product in a nilar ilar I 1 length of thre the he change chanze produced bl b toasting is not ily y coq wholesome bat but the lawr is atly improved jit 23 cooking improves f fw r ample amp lz 1 |