Show ke D NOW THEY ARE COOKING TOBACCO TO MAKE IT BETTER ifor or a good many years the american bacco company have been conducting a dehes es of experiments having as their object act the improvement of smoking all tobaccos accas cos hrand and it Is interesting to know that one of the greatest of their di coteries tt as one on of ot the simplest and that was that cooking thi or toasting tobacco improved it in vm way just as cooking roost most foods impi improves on oves es a wen 11 they hey took a real burley tobacco grown a this country toasted it as you would at t bread moistened it to replace e the toural tt ural rat moisture driven off by toasting toast ine de it into cigarettes called them STRIKE the toasted cigarette offered them to the public he result haa been the greatest demand wr r created for any tobacco product in a 0 ilar length of hire thre jpilar the he change produced bi b toasting Is not ly y mot wholesome but the flavor is batly improved jit 23 cooking improves fr f r |