Show YANKS CIGARETTES BUMS AND BEER Oils Skid Garters Carters Fall Fal Cathartics Fail FIGHT TO FINISH IN BIG LEAGUES i j I MR TWITCHELL ANALYZES n LOOK FOR the most exciting 1 J- J race in hi years in hi both baseball big leagues declared E Elm Elmer l m e r Twitchell eminent sports fan pinochle pinochle pinochle pi pi- player and antique nutpick collector today I If you wish my analysis based largely on getting the games by radio and television here it is Is Beer cigarettes the Yanks motor oils Dem Bums and By H. H I. I P Pr various breakfast foods will fight it out to the finish in both leagues and any anyone one of them can win It has been a very good race so far with the American with the league a little faster clear cut commercials but I with the National league clearly clearly clearly clear clear- ly outclassing It with the more informal testimonials to popular popular popular lar products I dont don't recall a baseball race race when the appeals to radio fans to hurry to the Icebox for a cold drink were done with such spirit and formIn formIn form In both major leagues the boys who bat out the commercials were in there trying at all times and they rarely failed to come through in the pinches The game it seems to me is much faster than it used to be When I was a boy a game u 11 afternoon 1 with Un no nn would go gu OH on all all au aJ n. n iv u reference to a n cigar a lubricant or a drink drink- The emphasis seemed to be on garters and cathartics all via the old-fashioned old billboards Advertising as a handmaiden of ot the national game was minimized You could take it or leave it Today from the opening cry of Play Ball the contest tingles tingles tingles tin tin- with sales talks They arc are not not only using the livelier ball but livelier jingles and selling arguments For years I took my baseball without having my sales resistance knocked over the fence but today it happens to me in every inning Hitting pitching and base running running running run run- ning have improved tremendously in baseball So have enunciation and merchandising The twirling is much better The announcer throws 1 I f eed but also has a change of ot pace They say that whoever Is ahead July 4 will finish as the pennant winners The Dodgers and a couple of breweries were out front on that date this year In one league and the Yanks and tobacco away out ahead inthe in hi hithe inthe the American I look for no great change The final result may be influenced in- in influenced influenced in in- somewhat by mishaps One of the top announcers in the American league has developed calcification of the vocal delivery and may be out a few weeks And two announcers in the National are out with lame tonsils tonsils- What do you think of ot the A h. A we asked I would have to know tact about the product they s replied Mr Twitchell hell FATHER AND SON Popper what Is a British tar lar crisis l- l A. A The A.-The The British dollar Ahem Well er it Is a crisis i s dollars rs The e Bri British ish h have awe trod over J buying things with the Americas Arneri e dollar Q Like Like does A. A Yes A.-Yes Yes In a way Haven't home 10 yak any work to do Q But But But popper isn't a dollar dollar donar to dollar in England Just as much asi as' as asA asNo in this country A No A.-No No my son I think the WInk i boy is outside calling for you Q Answer Answer my question fj fir popper popper- A. A Well A.-Well Well er the dollar i lj Is Ill American unit The British pounds p i Q Pounds Pounds of what kis b It A. A A.-A A. A pound is their unit twit o of p tr h money An Englishman never Edt asks Lend me 10 dollars B He ge I r asks Lend me 10 pounds 1 T Q Q U If we say we haven't an any y pounds and offer him dollars will he refuse to take the moo mOD j ey t A. A Dont Don't Dont Don't i be fantastic Of 1 course he be takes the money but lut he wont won't spend it in dollars f t Q Then Then what good are dollars j jare to him i t A. A The A.-The The kids are playing ball bail across the street Dont Don't you nee need fresh air 11 I Q Popper Popper what Is a sterling sterling area v vA A It A.-It It is an area where sterling is the monetary base Various Various' countries use different kinds of i money but it is converted into S steer ster ling and wheres where's your catcher catchers mitt Ml 1 Q Is Is the dollar worth more than the other kinds of ot money money popper t A. A It A.-It It Is worth so much more mer f that the British cant can't afford to u use it to buy things until next Se Septem ber her Now beat it 1 |