Show THE OLD ORDER Supplanting the old time stump speeches of the candidates and politicians 1928 will usher in a new era of campaigning Radio will play an important part but the spoken appeal of f radio has not yet et proved as convincing as the personally spoken word 01 or pr the printed word Interpretive political news stories and editorial opinions will hold greater sway than any other factors For and arid advertising advertising advertising advertis advertis- the same reasons that newspapers magazine ing that is the printed page has been vital to commerce the printed page will not lose its convincing qualities in political salesmanship The stump speech may be all right so far as it goes but it can not reach enough people to be of any considerable considerable considerable consid consid- erable importance except in local campaigns involving local issues issues- I I I Iii r j I f t J I S 'S s I I'S |