Show BUSINESS CONSISTENCY Good business judgment has a two-fold two value It keeps commerce sailing on an even cven keel and in the the end returns to the the fullest measure of service AS bs to 10 WHat COU continues judgment we must look to the to-the the roan man and anu to tn the that makes up r ins a patronage throat Jut prices are not always the great benefit to the trading public that the styled sell public benefactor woula have people believe The cutting and slashing appears to serve the customer for the time and then the up blow-up comes COInes Quality is sacrificed for price but the worst of all the continuance contin contin- u nce of the concern in business is doubtful The old saying that you cant can't get something for nothing finds its pr primary application in the world of business in mer mer- The merchants of Manti lanti are not cut s. s This t toes toes oes not mean that they do not have special sales anc and ba bargains gains But they are of the type that believe in living and in letting let live The fact that there have been comparatively few business failures in Manti fanti in the past speaks well for the business men and women of this community But where does the public come in The public comes in stronger if at all than anybody else because business failures hurt the community more than they hurt the individuals in in- To sustain the community the community must sustain sus sus' tain taro business A correct level of prices must be found and adhered adhered adhered ad ad- hered to in light of conditions The correct level of prices are those that meet fairly existing competition plus prices that will wil permit the merchant to stay in business and meet his community obligations with self respect obligations with sel set Its It's an old song but one that lives Every dollar spent oute outside outside out out- side e of Manti l for things that could have been purchased with a a fair competitive price in Manti is a constant pull against the business of Manti which in turn pulls down local prosperity that affects everybody else in the community Suppose the theory of trading away were applied per pei cent What stretch of the imagination does it take to see the c community go ho backward to see iee business men failing because they went vent into business to SERVE YOU and failed to receive your patronage to see property values lower institutions suffer jobs lacking industry lag and community spirit and civic pride lessened A booster is a fellow who never gives up when everybody els else quits |