Show WILLYS ANNOUNCES REDUCED PRICES ON 1953 CAR LINE Countering the almost constant constant constant con con- stant upward spiral of automotive automotive automotive automo automo- tive prices since the war Willys- Willys Overland Motors l has introduced a new and broadened line of Aero Willys cars for 1953 at al lower prices Reductions run from 88 to on door 2 models models models mo mo- mo- mo dels and some door 4 models model will sell this year for less than last ast years year's 2 door In a preview of the 1953 models models models mo mo- mo- mo dels before members of their distributor-dealer distributor organization organization Ward Yard M M. Canaday president president pres- pres ident dent of the company said lower prices have been made possible by jy higher government allocations allocations alloca alloca- which will permit them to 1 more than double their passenger passenger passenger pass pass- enger car production The price reductions and ex expansion expansion expansion ex- ex in volume coincide with Willys Willys-Overland's year of operation The 1953 passenger car line will be designated as the Golden Jubilee Aero Wil- Wil lys ys Estimated overall pi production it at Overland Willys-Overland for fOl 1952 in including including including in- in Jeeps and other utility models is expected to pass the mark a gain of 36 G per percent percent percent cent over 1951 production This increase brings the company from seventh to fifth place in industry production being topped topped topped top top- ped only by the big three and andone andone andone one independent I I I |