Show WILLYS ANNOUNCES REDUCED PRICES ON 1953 CAR LINE Countering the almost constant constant constant con con- stant upward spiral of automotive automotive automotive automo automo- tive prices since the war Willys- Willys Overland Motors has introduced a new and broadened line of Aero Willys cars for 1953 at lower prices Reductions run from 88 to door 2 on models models models mo mo- dels and some door 4 models model will sell this year for less than last years year's 2 In a preview of the 1953 models models models mo mo- dels before members of their distributor-dealer distributor organization organization Ward Vard M II Canaday president president president pres pres- ident of the company said lower prices have been made possible by higher government allocations allocations alloca alloca- which will permit them to more than double their passenger passenger passenger pass pass- enger car production The price r reductions duct ons and ex expansion expansion expansion ex- ex in volume coincide with Willys Overland's year of operation The 1953 passenger car line will be designated as the Golden Jubilee Aero Wil Wil- lys Estimated overall production at Overland Willys-Overland for 1952 in including including including in- in Jeeps and other utility models is expected to pass the mark a gain of 36 per percent percent percent cent over 1951 production This increase brings the company from seventh to fifth place in industry production being topped topped topped top top- ped only by the big three and andone andone andone one independent I |