Show 1 IGA HEAD SPEAKS VERY HIGHLY OF NEWSPAPER A advertising DV E I 1 NG convinced that advar Is 14 the most productive soiling lulng method ot of its more than members J frank gaime i founder pres ident dent 0 of the independent Oi oceia alliance AIH anee today announce plans for or tripling tile the organizations space in dailie 4 and weeklies speaking before a meeting of 0 wholesale grocers celebrating the tenth anniversary of 0 the founding of IGA climes declared during the decade closing with this anniversary IOA IGA did a grosi gran business of 0 more than three billion dollars dollar 4 during tile the next ten years yearn we propose to do six billion dollars business our experience hug hai conclusively proven that tile the newspapers are our most valuable ally and newspaper advertising verti ver ging is ia the hie first line of 0 offense in the merchandising held field of 0 the independent grocery buness bu alness noss the alliance was formed in 1926 to in enable ohp independent grocer to meet highly organized competition by cooperative effort and Is now tile the largest organization of its kind describing growth grimes said an alliance such as ai ours composed of thousands ot of independent merchants merc hafits pooling their resources tor for mutual good cannot prosper with out telling its story consistently in newspaper advertising each year we have made greater and greater use of newspaper advertising with resultant bu business increases in the next ten years e will triple our newspaper advertising we propose to use to the utmost this most productive selling method so that it will be an even greater factor in our future growth groth than it has been in the past |