Show el v ek V so tu a non a u students of 0 e economics cono have for or some borne time felt that there should not be a difficult marketing problem in the united states insofar as meats are arc concerned it has been felt that thru a strong campaign carried out in fit all parts of the country similar to that of certain other food articles a market could be built up which would not only take care ot of all the available supplies of beet beef pork and lamb iamb but that the demand could be greatly broadened so as to consume our surp lusses under ordinary conditions dit ions a 0 the advanced prices ot of meat foods result irom from the natural working out of 0 the laws of 0 supply and demand and the tact fact that prices for or a considerable period did not yield a living wage so to speak As a consequence capital and labor retired from animal husbandry causing a decreased supply the effect ot of this situation brought about a reaction ot of prices which under the same laws will continue on the high level until capital and labor are again attracted to production duct lon competent authorities vary in opinion as to the length of 0 time necessary to reach the apex ot of high values and start on the downward trend to lower levels but we can reckon pretty accurately when we consider that beginning with the period ot of gesta tion a lapse of nine months occurs before the calf Is dropped we can add six to seven months for weaning and an additional six to twelve months as the least possible time before the critter may be brought up tip to beef mat maturity arity so that we have a total period gestation to beet beef of approximately twenty tour four months and the ordinary western process of grazing the young animal until it makes its growth au an additional twelve months is about right tor for beet beef maturity the saving of heiter heifer calves Is an important factor in the present situation as the practice followed toll owed in this respect goes directly to the matter of increased beet beef production undoubtedly much ot of our difficulty can be overcome by anticipating at this time the swinging of 0 the pendulum to the point of increased production there are two things to consider quality and quantity the latter Is the danger element and the former is the beneficial result to strive tor for tor for quality sells first the sheep flocks in this country have been increasing in fit recent years there were many who believed that th country had reached the saturation point some time ago and that the larger offerings this year would be taken at lower price levels there continues however to be a broad outlet tor for lambs without the antich in price because the public has been told in fit an effective way of the value ot of lamb as a meat diet and the product has been placed before the consumer in an attractive manner selecting the tops out of 0 the different bands the cut backs bachs going to the teed feed lots for or additional dit ional lesh flesh so that with larger supplies and low lowering ering prices staring the country in the tace face leaders handed banded together and through the aid ot of organized packer and retail effort initiated a country wide campaign to interest the consumer to eat more lamb last tall fall the idea was tested out in n three middle western cities small consumers ot of lamb in tact fact places where lamb had been a scarce article in the retail meat shop this despite the tact fact that thousands ot of western range lambs were marketed at those points as well as the thousands which were fattened on dimmed lately adjoining farm arms through the medium ot of practical advertising special cooking classes to devise aud and demonstrate new ways ot of preparing lamb distribution of recipe books carcus cutting demonstrations st the women especially were sold on oil the idea ot of including lamb as part ot of the daily menu incidentally the campaign was put on oil in such a way that no opposing voices were heard from growers or distributors ot of other tood food products similar demonstrations will be carried out in principal cities throughout the country although intensive work will be in the sect sections lons where lamb lias has never before been seriously considered in the diet the same possibilities are within the reach of 0 beet beef veal and pork producers production beyond the immediate demands and worrying about exceeding the saturation point are nothing new and have been over ennic come in a great many instances by intelligent merchandising with advertising ver and display an important role |