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Show OVERLOOKING THE HORSE , One could feel nothing put pity for the blind man in the picture who wonders why his carriage does not move when he says '.'Giddap." He knows he is sitting in the wagon with reins in hand and that he is going through all the usual performances of a driver. But he finds no results because the horse the pulling power -is not attached. This man has a reasonable excuse, for he cannot see. But there are many men with the power of physical sight who are in the hopeless predicament predi-cament of the blind driver because they fail to see important things but look for the results that come from them. As an example, we have the merchant who expects business to 'move without advertising to pull it along. - Every successful business establishment will admit that consistent advertising furnished the power and momentum on their upward journey and that it is still an indispensible agency for them. If true in their case, the small merchant cannot afford to sit on his unhitched wagon and wait for some miracle to move him along, for no matter how good the wagon, wa-gon, which corresponds to his stock and store, it cannot travel alone,- except ex-cept down hill. ' - V - . ' |