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Show 1 1 1 1 1 1 1 1 1 1 1 lllltll 1 1 1 1 1 1 1 1 1 1 1 1 T 1 1 f 1 1 1 THE GIRL ON THE JOB j How to Succeed How to Get E Ahead How to Make Good E By JESSIE ROBERTS ?lllllllllllllllllllllllllllllllllllllllllllllllllu MODERN ADVERTISING ADVERTISING today Is very friendly friend-ly to women. Women are doing a great deal of it and doing It well. There is no discrimination In that business busi-ness at least against woman per se. She gets paid for what she does, not for what she Is. There are many sorts of advertising, and women are In all of them. The artist who makes the pictures that make the ad go Is about as often a woman as a man. And woman writes as many ads as her brother. Some women already are managing advertising offices of their own, and many are acting as advertising agents. Some confine themselves entirely to one form of advertising, specializing on magazine or newspaper ads, or display dis-play ads. Others take orders from any firm or Individual and suggest the medium best suited, afterwards placing plac-ing the ad where It will do the most good, in the form to which it Is best adapted. Many of the large firms that cater to the wants of women always have a woman on their advertising staff, for they realize that a woman will understand un-derstand how to talk to other women In a way to interest and convince them on subjects that are distinctly hers. But advertising Is not a hlt-or-mlss thing, which you. can take up at a day's notice. Like anything at which people earn money, it takes time and hard work and training. There are fundamental principles that must be understood, there are Intricate questions ques-tions concerning colors, types, expenses, ex-penses, effects on the eye or the ear, appropriateness. The woman who wants to become a successful advertiser, adver-tiser, whatever branch she may choose, ought to know something, at least, of all branches. She should know the cost of producing what she draws or writes, she should know what types best suit her picture, or whether or not Illustration will help her write-up. She must understand the psychology of advertising. But here is a- fine field for women, and one that Is growing every year. America is the greatest advertising country in the world, and she Is not slackening her pace. Modern advertising adver-tising is telling the truth the day for lies and exaggeration and misrepresentation misrepre-sentation Is over but It is also a ro-mence, ro-mence, and Is endlessly Interesting. Moreover, and this Is not without Its appeal, It Is excellently well paid. (Copyright.) O |
