OCR Text |
Show When You Know What Is Best, Ask ! for it by Name ! By J. E. HAMILTON Former AdvertlelngManager of Wanamaker'e, Philadelphia If a man has anything he is proud of, he gives it a name whether it be a baby or a pair of boots. And the more he is proud of it, the more he talks about it. ' Nameless things are seldom good and never reliable. If you want to cut down your cost of living the very best way to do it is to learn to ask only for standard articles. When you know the name of a good maker of shirts or shoes, of furniture or pianos, of hardware or underwear, fix that name definitely in your mind and remember it when you come to buy. Do not allow strange things to come into your home any more than you would allow strange people. The brand and the trade-mark and the copyright are the letters let-ters of introduction from the maker to you. In this way he vouches for their respectability and guarantees their good behavior be-havior in your home. There is a name for every good product that is made. And most of these names are known to every man and woman in America. Manufacturers have spent hundreds of millions of dollars dol-lars to standardize these names in your mind. From the lining of a dress to a laundry soap ; from a cleanser to a baking powder ; from a suit of clothes to a kit of tools ; you could call every standard stand-ard article on the market by name if you would only remember to do so when you come to buy. It is through your carelessness that lies and adulteration! j creep in. The standard is set by good men, but the standard is only maintained by you. It is time for you to forget the generic name of every article, and remember only the standard name of its quality. In the advertising news of this paper today you will find many of these standard names and brands of quality. This article is written for the sole purpose of remainding you to use those j names. It is only fair that you should do as much for these good manufacturers as they are doing for you. It is only right that j you should help in this great standardization of good product j that is going on throughout America. Begin now to ask by name for everything you buy. And you 1 will find your satisfaction growing greater day by day and your j optimism extending even down to your pocketbook. (OopxrifiitC |